What are the responsibilities and job description for the Direct Marketing Assistant position at GM Legacy?
*This is an onsite role that entails field marketing and sales promotions.
We are looking for an Entry Level Marketing Associate to help us build our brand and raise brand awareness with target audiences. Paid training will be provided. The type of candidate we are looking for is excited about joining the workforce and will bring a fresh approach to our office vibe. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You’ll need to uncover consumer insights and deliver innovative marketing campaigns to drive sales. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
Ultimately, you’ll help us improve our company’s reputation and drive growth and revenue.
Tasks:
- Increase sales with strategic brand positioning and territory management
- Shape and communicate our vision and mission through public speaking and one-on-one presentations
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
Requirements and skills
- Ability to receive training and coaching in identifying target audiences and devising effective campaigns
- Can handle fieldwork and high volume of in person interaction
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you!
Salary : $40,000 - $60,000