What are the responsibilities and job description for the Adobe Campaign Developer position at GM Financial?
Why GM Financial Digital?
GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work — we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters
Responsibilities
About the role:
GM Financials’ Adobe Campaign Developer will be responsible for managing automation experiments and will own the development and execution of digital marketing campaigns. The goal is to deliver a unified, personal experience for our customers.
In this role, you will:
- Require advanced knowledge of Adobe Campaign v7/v8, Adobe Journey Optimizer or similar email/communication automation platform
- Passionate about the digital landscape with desire for continuous learning and testing through experiments
- Deep understanding of multi-channel best practices and building multi-channel workflows
- Experience with audience segmentation and targeting based on specific criteria and data points
- Vast understanding of data structure and management
- Develop reporting that closely tracks campaign results and identify learnings to support optimization
- Collaborate cross-functorially with Digital Designers, Marketing Strategists, Product Owners and Analysts
- Perform other duties as assigned
- Conform with all company policies and procedures
Qualifications
What makes you a dream candidate?
- Advanced knowledge of Adobe Campaign v7/v8, Adobe Journey Optimizer or similar email/communication automation platform
- Passionate about the digital landscape with desire for continuous learning and testing through experiments
- Deep understanding of multi-channel best practices and building multi-channel workflows
- Experience with audience segmentation and targeting based on specific criteria and data points
- Vast understanding of data structure and management
- Develop reporting that closely tracks campaign results and identify learnings to support optimization
- Collaborate cross-functorially with Digital Designers, Marketing Strategists, Product Owners and Analysts
Experience:
- High School Diploma or equivalent required
- Bachelor’s Degree in related field preferred
- 4-6 years experience with Adobe Campaign automation workflow development, or similar platform required
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Compensation: Competitive pay and bonus eligibility.
Work Life Balance: Flexible hybrid work environment, 2 days a week in the office.