What are the responsibilities and job description for the Demand Generation Manager position at Glow Digital Marketers Inc?
Glow Digital Marketers is a trusted leader in database marketing, data intelligence, and digital marketing solutions. We empower businesses to grow and increase their brand visibility through well-targeted e-marketing strategies. Our offerings include customized B2B telemarketing, mailing, and email lists tailored to meet the specific needs of various industries. With cutting-edge data intelligence tools and a dedication to accuracy, we help organizations achieve measurable marketing success.
This is a full-time on-site role for a Demand Generation Manager at our Plano, TX office. In this role, you will oversee the development and execution of demand generation campaigns, employ marketing automation tools, and utilize data insights to optimize lead generation efforts. A key part of this role includes working closely with the sales and marketing teams to drive B2B marketing strategies that align with the company's revenue goals. Additional tasks include analyzing campaign performance, identifying growth opportunities, and refining tactics to maximize ROI.
- Proven expertise in Lead Generation and B2B Marketing strategies
- Strong skills in Marketing Analytics and Marketing Automation tools
- Experience in Sales and collaborative sales enablement
- Ability to develop and manage data-driven marketing campaigns
- Excellent communication and project management abilities
- Bachelor's degree in Marketing, Business, or a related field
- Familiarity with CRM platforms and relevant industry tools is a plus