What are the responsibilities and job description for the Vice President of Product and Brand position at Global Recruiters of Covington (GRN)?
We are working with a respected and well-established gift company as they hire a Vice President of Product & Brand to join their executive leadership team onsite in the Kansas City metro area.
This is a highly influential leadership role responsible for shaping the company’s product vision, brand storytelling, and creative direction, while leading a multidisciplinary team across Product Development, Creative/Marketing, Brand, and Showroom functions.
The VP will help define how meaningful, giftable products are created, positioned, and brought to market across independent retailers, national accounts, e-commerce, and international channels. This leader will work closely with executive leadership to ensure product strategy, brand narrative, and market opportunity remain tightly aligned as the company continues to grow.
This role is onsite at their headquarters in the Kansas City metro. Relocation is required.
What This Leader Will Do
- Define and lead the company’s product and brand vision across all categories
- Oversee the entire product lifecycle from concept through launch
- Guide the development of cohesive, market-ready collections that resonate with both specialty retail and large national partners
- Translate consumer insights, design trends, and market opportunities into compelling product strategies
- Lead and mentor a cross-functional organization including product development, creative/marketing, and showroom teams
- Partner closely with executive leadership, sales, sourcing, and operations to drive growth
- Ensure the brand story and product presentation come to life across trade marketing, showrooms, digital channels, and retail environments
Experience Required:
- 10 years of product development leadership in the gift, home décor, or adjacent consumer product categories
- Experience developing product for national retail accounts and wholesale channels
- Proven ability to lead creative and product teams while translating vision into commercially successful collections
- Experience managing multiple teams and complex product pipelines
- Familiarity with Product Lifecycle Management systems and modern product development processes
- A strategic leader who is both creative and commercially minded