Sales Coordinator

Position:                    SALES COORDINATOR

Reports to:                 Director of Sales / General Manager

Department:               Sales & Marketing

Classification:           Non-exempt    

SUMMARY:

The Sales Coordinator assists the Director of Sales and Sales Manager in sales operations. The Sales Coordinator is responsible for selling hotel rooms, generating awareness for hotel and company, and ensuring leadership participation exists within the community. Support and enhance sales initiatives that are compatible with company sales plans, strategies, and programs. 

GENERAL RESPONSIBILITIES:

• Passionately sell hotel guest room and meeting room through direct client contact to achieve (preferably exceed) revenue, ADR, Occupancy and RevPar goals. 
• Establish client base of primary and secondary market segments for extended stay business. Incorporate strategically in Sales Action Plans. On an “as need” basis and when agreed upon by General Manager may be asked to work in out-lying markets. 
• Create seasonal and segmented promotions to help achieve desired financial results. 
• Develop Top Accounts in competitor’s hotel to become “target accounts” for all hotels in our portfolio. 
• Establish weekly schedule to socialize with in- house guests in order to obtain referrals/leads during evening reception and/or breakfast. 
• Target, saturate, penetrate specific companies to reach true decision makers in position to refer to our hotel(s) while seeking new business and/or working an existing account.
• Maintain positive relationships with existing accounts/clients – show appreciation, remember special days, etc. 
• Maintain market awareness to ensure proactive strategies are in place, adjust where needed.
• Ask for referrals in all encounters with company contacts.
• Use creativity in selling techniques to reinforce our uniqueness as a hotel compared to others and as an award winning company. 
• Must be able to pass and maintain certification from TIPS and/or Responsible Vendor training if alcohol is served at your respective property. 
• Practice safety standards at all times and be alert to hazardous conditions. Report or correct any hazardous conditions immediately. 
• Must be thoroughly familiar with Employee Handbook and all policies and rules it contains.
• Must adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the Employee Handbook, Safety Manual, and operating guides.
• Create and generate new ideas for continuous improvement. 
• Participate in sales blitzes, training, and other requested sales initiatives. 
• Promote and reinforce the importance of sales throughout hotel to teach others how they can impact sales. 
• Foster open, timely and honest dialog. Demonstrate respect, value and integrity in all situations. 
• Other duties as assigned, of which the employee is capable of performing. 

FINANCIAL RESPONSIBILITIES:

• Identify opportunities to achieve financial performance goals. Monitoring sales cost controls/spending. 
• Offer aggressive yet competitive Rate Agreements to local companies that have extended stay business. 
• Minimize Direct Bill Accounts established to limit to only volume producing accounts of at least 30 room nights per month. 
• Learn applications to help improve rate strategy (MARSHA, One Yield, etc.). 
• Communicate needs with Director of Sales and/or Regional Director of Sales, financial results, etc. according to timeline issued. 
• Develop monthly sales success plan. 

COMMUNITY RESPONSIBILITIES:

• Generate greater awareness of Hotel within community and industry. 
• Participate in local industry, civic organizations, advisory councils and community functions representing sales opportunities for hotel. 
• Develop positive and productive relationships with key local demand generators. 
• Read the Newspaper and online news sites. Be aware of economic impacts, new developments, etc. and act quickly. 

QUALIFICATIONS:

• Bachelors Degree – Hospitality/Hotel Management preferred.
• Minimum 2 years work experience preferred. 
• Computer Knowledge/Skills: MS Office. 
• Highly focused and motivated.
• Professional in appearance and presentation.
• Excellent communication skills, both written and verbal.
• Ability to multi-task and keep organized.
• Must be able to lift up to 30 lbs.