What are the responsibilities and job description for the Regional Sales and Marketing Director position at Glen Park Senior Living?
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Regional Sales & Marketing Director
Regional Sales & Marketing Director
Glen Park Senior Living is seeking a results-driven and compassionate Regional Sales Director to lead and support our community sales teams across multiple locations. This individual will be responsible for driving census growth, mentoring sales staff, building referral relationships, and ensuring alignment with our mission to provide exceptional care and service to seniors.Â
Join us in creating a supportive, engaging, and thriving environment where seniors and your career can flourish.
This position will assist the Senior Living Marketing Department with sales growth, business development and outreach with the goal of obtaining move-ins and meeting occupancy expectations. Works closely with the Regional Sales Director, Community Executive Director and Sales and Marketing staff in the development and execution of growing sales and occupancy in the assigned community.
Essential Functions
- With input from the Executive Director, will oversee hiring and termination of sales staff at Community level including:
- Doing all final interviews of candidates.
- Create and oversee training process and procedures including shadowing tours and outreach efforts, etc.
- Partake in annual reviews and success plans when necessary.
- Works with the community team to achieve sales and reach budgeted occupancy goals.
- Assists in the development and implementation of marketing plans that will result in meeting and/or exceeding performance expectations.
- Evaluate sales ratios, and provide ongoing training to sales team
- Collaborates with Regionals Sales Director, Executive Director and local sales leaders to develop and implement a strong outreach and referral generation program.
- Conducts phone and direct sales calls in accordance with established Sales & Marketing goals.
- Supports calls, tours, and e-mail communication with inquiries from prospective residents, families and referral sources.
- Conducts outside sales calls and marketing events to identify new referral partners and prospective residents.
- Ability to provide healthcare and community information, answer questions, overcomes objections and close sales.
- Manages all move-ins/outs and assists with transfers.
- Maintains an active, working knowledge of competition.
- Assists in updating competitive information on a regular basis and communicates to the team.
- Oversees records of prospective residents, including contracts, move in paperwork, and necessary health documents.
- Creates and maintains a positive image of the community with residents, the community, and other staff associates.
- Meet or exceed occupancy and revenue goals within your region.
- Provide feedback and recommendations to upper level management with the goal to achieve and maintain excellent occupancy standards, revenue goals and best practices.
Requirements
- Previous Regional Sales experience in Senior Living (required).
- Ability to travel 85% (required).
- Must have 3 years of experience with Senior Living sales process in the senior living industry, the aging process and have an ability to maintain a positive and professional demeanor toward residents, visitors, families, and co-workers.
- Bachelor’s DegreeÂ
