Sales Marketing Administrator

Title: Sales Administrator & Lead Generation Specialist

Location:     Hybrid (Carlsbad, CA) or Remote (U.S.-based, proven track record required)

Job Type:     FULL-TIME

Pay rate:      DOE ($65-80k commission)

Length:        Permanent

We are seeking a Sales Administrator & Lead Generation Specialist to be the driving force behind our business development efforts. This role requires a proactive, tech-forward individual who knows how to leverage HubSpot, AI tools, and creative outreach strategies to generate, nurture, and qualify leads. You will feed our lead sales executive with a steady stream of qualified opportunities and ensure that prospects stay engaged through thoughtful marketing and follow-up efforts.

This is a hands-on role where success comes from rolling up your sleeves—running campaigns, cold calling, uncovering hidden opportunities, and continuously refining our outreach strategies.

WHAT YOU'LL DO

Lead Generation & Campaigns

• Build, execute, and optimize marketing campaigns in HubSpot.
• Develop and manage outbound outreach programs targeting key verticals and decision-makers.
• Use AI and automation tools to streamline research, prospecting, and follow-up.

Prospect Engagement & Pipeline Support

• Qualify and nurture leads before handing off to the sales team.
• Manage ongoing communication with prospects via email, phone, and marketing sequences.
• Assist in creating proposals, responses to RFPs, and other client-facing documents.

Sales Enablement

• Develop and maintain a comprehensive target account outreach plan.
• Ensure all leads are logged, tracked, and managed through HubSpot CRM.
• Coordinate with the sales team to ensure smooth handoff of leads and accurate reporting.

Cold Calling & Direct Outreach

• Confidently make outbound calls to prospects, when appropriate, to establish contact and generate opportunities.

Reporting & Continuous Improvement

• Provide regular reporting on lead generation metrics and campaign performance.
• Experiment with new tools and tactics to continuously improve lead generation efficiency.

WHAT YOU'LL BRING

• Proven success in sales support, lead generation, or sales administration roles.
• Hands-on experience with HubSpot CRM and HubSpot Marketing tools.
• Strong cold-calling and outbound outreach skills.
• Experience creating and executing lead gen campaigns across email, phone, and digital channels.
• Tech-savvy with an ability to leverage AI and automation platforms to increase efficiency.
• Strong written and verbal communication skills.
• Detail-oriented and highly organized, with the ability to juggle multiple priorities.
• Experience supporting RFPs, proposals, or similar documents preferred.

WORK MODEL: This is a hybrid role based in Carlsbad, CA. Expect to be onsite three days per week, with remote flexibility two days per week. Not in the San Diego area? Possibility of U.S.-based remote roles with proven, long-term track record required.

WHAT WE OFFER

• Commission-sharing on closed deals influenced by your efforts.
• Supportive, “community-style” company culture
• Business casual work environment
• Beautiful office space minutes from the beach
• Stocked kitchen
• Career development and mentoring
• Company-subsidized health insurance
• IRA retirement plan with company match
• Paid vacation, sick leave, and company holidays

WHAT TO EXPECT: Qualified candidates will complete a phone screening, virtual interview, and final in-person interview in our Carlsbad office. References will be requested.

GLDS is an equal opportunity employer. This position is open to U.S. citizens or those authorized to work in the U.S. GLDS does not offer visa sponsorship at this time.