Vice President of Ecommerce

GLD is a scaled, culture-forward jewelry brand entering its next phase of ecommerce maturity.

We’re hiring a Vice President of Ecommerce to be the operator and intellectual hub of our digital commerce engine — owning website performance, lifecycle (email/SMS), and marketplaces, and helping evolve how brand and performance work together.

This is a hands-on leadership role for someone who loves the details, thrives in fast, collaborative problem-solving, and knows how to turn rigor into results. You’ll work closely with the CEO and senior leaders on real tradeoffs that directly impact growth and long-term value.

If you prefer managing from a distance or operating at 30,000 feet, this role will not be the right fit.

What You’ll Own

Ecommerce Performance & Conversion

• Own site performance with a focus on conversion, funnel efficiency, and experimentation
• Increase testing velocity and raise the bar on data-driven decision making
• Evaluate UX changes, plugins, and features with discipline — balancing upside, speed, complexity, and long-term health
• Help reduce promo dependence over time without disrupting topline momentum

Website & UX

• Lead continuous improvement of the site experience in a high-volume Shopify environment
• Partner closely with frontend developers to ship, test, learn, and iterate quickly
• Help evolve the site to be more brand-forward while maintaining strong performance

Lifecycle (Email & SMS)

• Lead lifecycle marketing with emphasis on new customer conversion and early lifecycle optimization
• Pressure-test flows, segmentation, testing plans, and measurement
• Ensure lifecycle supports growth without becoming overly promotional or brand-dilutive

Marketplaces

• Own marketplaces as a profitable growth pillar
• Manage a marketplace leader with clear accountability to revenue and margin
• Expand thoughtfully into new platforms as opportunity warrants

Leadership & Collaboration

• Directly manage senior ecommerce leaders across site, lifecycle, and marketplaces
• Operate deeply in the details while maintaining senior-level judgment
• Be comfortable debating ideas, pressure-testing assumptions, and changing course with data
• Partner closely with brand, analytics, marketing, and operations leaders

This is a high-trust, high-expectation environment where curiosity, clarity, and follow-through matter.

What We’re Looking For

• Deep, current ecommerce leadership experience (Shopify experience strongly preferred)
• Proven operator across conversion optimization, lifecycle marketing, and experimentation
• Experience building and leading high-performing teams
• Exceptionally smart, curious, and detail-oriented
• Comfortable challenging ideas — and being challenged in return
• Invested in brand, customer experience, and long-term value creation

Compensation

• Competitive cash compensation with meaningful upside
• Equity considered over time
• Company-wide bonus tied to EBITDA

This Role Is Not For You If

• You rely heavily on agencies for core thinking and execution
• You haven’t been close to ecommerce execution in recent years
• You avoid details or hard tradeoffs
• You optimize metrics without regard for brand or customer trust