Ecommerce Manager

Build the Future of Digital Commerce at GLD

GLD is looking for a highly analytical and execution-focused, detail-oriented E-Commerce Manager to help scale and optimize our DTC and marketplace business across Shopify, Amazon, TikTok Shop, and emerging channels.

This role reports directly to the Director of E-Commerce & Marketplaces and serves as a key operational partner in executing GLD’s digital commerce strategy across all major sales channels.

This is a highly hands-on role for someone who thrives in execution, operations, merchandising, optimization, and cross-functional coordination. You’ll help drive the day-to-day success of the business across site experience, product launches, marketplace operations, analytics, SEO, and digital performance.

This role is hybrid, full-time, with 3 days per week in our Wynwood, Miami office.

What You’ll Own

Shopify / DTC Experience

• Own daily operations and performance of GLD.com on Shopify.
• Manage site merchandising, navigation, collections, landing pages, product launches, and promotional execution.
• Optimize PDPs, onsite search, cart flow, and conversion opportunities.
• Maintain catalog accuracy across pricing, imagery, descriptions, attributes, and inventory visibility.
• QA site updates, identify UX or technical issues, and coordinate development tickets and resolutions.
• Partner closely with marketing, SEO, creative, merchandising, and retention teams to ensure the site reflects current campaigns, customer journeys, and brand storytelling.
• Support paid media initiatives through optimized landing pages, merchandising strategy, and conversion-focused site experiences.
• Identify friction points across the customer journey and proactively improve UX and conversion rate.

Amazon Marketplace

• Own Amazon Seller Central operations end-to-end.
• Manage listings, flat file uploads, backend keywords, catalog structure, and product launches at scale.
• Build and optimize A Content to improve conversion and brand presentation.
• Monitor account health, suppression risks, Buy Box performance, and inventory issues.
• Collaborate with the advertising team on Sponsored Products, Sponsored Brands, and DSP strategy.
• Use Helium 10 and reporting tools to drive keyword optimization, competitive analysis, and marketplace growth.

TikTok Shop & Emerging Channels

• Manage TikTok Shop product listings, merchandising, promotions, and catalog health.
• Coordinate with social, influencer, and creative teams to support live shopping and creator campaigns.
• Optimize listings and product presentation for TikTok Shop discovery and conversion.
• Support expansion into additional channels including Walmart, Fanatics, eBay, and future marketplaces.

Analytics & Revenue Performance

• Own performance reporting across all e-commerce channels.
• Monitor KPIs including:
• ROAS
• Conversion Rate
• AOV
• Revenue by Channel
• Traffic Quality
• Inventory Health
• Site Performance
• Investigate performance shifts and identify opportunities across traffic, merchandising, checkout, retention, SEO, and customer behavior.
• Partner with developers, analytics, retention, and paid media teams to ensure accurate tracking, attribution, and campaign alignment.

Operations, Systems & Process Building

• Use ClickUp as the operational backbone for launches, workflows, and project management.
• Build scalable workflows for launches, campaigns, weekly drops, and ongoing site operations.
• Create and maintain SOPs for recurring workflows across Shopify, Amazon, and TikTok Shop.
• Build systems that reduce operational bottlenecks and improve execution speed across teams.
• Ensure documentation is organized, scalable, and usable for onboarding and delegation.

Cross-Functional Leadership

• Act as the bridge between marketing, creative, SEO, merchandising, development, retention, customer experience, and operations teams.
• Translate campaign strategy into high-converting on-site and marketplace execution.
• Ensure consistency across brand messaging, promotions, product positioning, and customer experience.
• Coordinate with external agencies, developers, and platform partners when needed.
• Drive accountability, execution quality, and operational excellence across initiatives.

What We’re Looking For

Required Experience

• 5 years in e-commerce, digital commerce, or marketplace management.
• Deep hands-on Shopify experience.
• Strong understanding of Shopify Liquid, HTML, and CSS.
• Strong understanding of digital marketing, customer acquisition, and omni-channel customer journeys.
• Strong Amazon Seller Central experience including:
• flat files,
• A Content,
• catalog management,
• listing optimization,
• and account health management.
• Experience with TikTok Shop operations and product merchandising.
• Strong analytical and operational mindset.
• Proven experience supporting revenue-driving digital initiatives.
• Experience building SOPs, workflows, and scalable operational systems.
• Strong project management skills using ClickUp, Asana, Monday, or similar tools.
• Excellent communication and cross-functional collaboration skills.
• Comfort operating at both strategic and executional levels in a fast-paced environment.

Bonus Points

• Experience in fashion, jewelry, accessories, or consumer brands.
• Familiarity with ERP, 3PL, and inventory integrations.
• Experience scaling high-growth DTC brands.
• Strong understanding of CRO and customer journey optimization.
• SEO experience within Shopify environments.

What Success Looks Like

• Faster and smoother product launches.
• Higher conversion rate and AOV.
• Improved operational efficiency across teams.
• Stronger marketplace growth and catalog quality.
• Better alignment between marketing campaigns and on-site execution.
• Improved SEO and landing page performance.
• Scalable systems that support long-term growth.

Why GLD

• High-growth brand with strong momentum.
• Direct impact on revenue and digital strategy.
• Fast-moving, entrepreneurial environment.
• Opportunity to build systems, lead initiatives, and shape the future of the business.
• Collaborative hybrid culture based in Wynwood, Miami.

Location

Hybrid — 3 days per week in Wynwood, Miami, FL

Apply

If you thrive in fast-paced environments, obsess over execution, and know how to scale e-commerce businesses across DTC and marketplaces, we’d love to hear from you.