SEO Expert

GlassesUSA.com, founded in 2007 and part of Optimax Eyewear, is a leading online eyewear retailer in the U.S. We offer a wide range of styles and brands to help people find glasses that fit their needs, style, and budget. Using advanced technology and AI, we're making eyewear more accessible, affordable, and personalized-while managing the entire process from design to delivery.

About the Role

We're looking for a results-driven SEO Expert. In this role, you'll be responsible for optimizing content, enhancing technical SEO, and driving organic growth through data, experimentation, and collaboration.

Working in a fast-paced, agile environment, you'll partner with cross-functional teams including Product, Engineering, and Content to amplify SEO impact across the organization.

Key Responsibilities

• Analyze internal structured and unstructured data to identify SEO opportunities, both short and long term
• Research and assess the current keyword landscape to identify gaps and new content opportunities
• Conduct technical audits (log file analysis, site crawl, etc.) to ensure optimal crawlability and indexation
• Audit and analyze backlink profiles to maintain a diverse, high-quality link network
• Collaborate with stakeholders to improve and optimize existing pages
• Create performance reports that synthesize data across properties and provide insights into SEO health
• Advocate for SEO best practices across teams to build a strong SEO culture
• Work cross-functionally with Engineering, Product, Content Strategy, and Partnerships to implement SEO improvements
• Stay up-to-date with SEO, content marketing, and digital trends-and share relevant insights internally
• Integrate Generative Engine Optimization (GEO) practices into the SEO strategy to align with evolving AI-driven search behavior
  

Your Skills

• 4-5 years of proven experience in SEO, ideally in global and export-oriented companies (non-Israeli market)
• Deep hands-on expertise in all SEO domains: technical SEO, content optimization, link building, keyword research, and analytics
• eCommerce SEO experience is highly preferred
• Familiarity with Generative Engine Optimization (GEO) and adapting strategies for AI-powered search results
• Strong analytical and technical capabilities; experience with tools like Excel or SQL is a must
• Proficient in industry-standard tools such as Google Search Console, GA4, SEMrush, Conductor, Ahrefs, etc.
• Solid understanding of HTML, CSS, and structured data (Schema.org)
• Skilled in writing SEO-friendly meta descriptions and product copy; content marketing experience is a plus
• Experience with link acquisition and external publisher outreach
• Passion for learning, adapting, and innovating in the SEO and digital marketing space

Role located in Ramat HaChayal, Tel Aviv.