Marketing and Communications Director

At Girl Scouts Louisiana East, we build girls of courage, confidence, and character who make the world a better place. Were looking for a creative, strategic, and mission-driven Marketing and Communications Director to lead our storytelling, strengthen our brand, and elevate awareness across our region.

About the Role

The Marketing and Communications Director (MCD) is the driving force behind GSLEs marketing, communications, and public relations strategies. This role leads high-level planning and execution, ensuring consistent, compelling, and values-based messaging that supports membership, fundraising, and community engagement goals.

The MCD works collaboratively across departments and provides strategic direction and oversight to our outsourced marketing and communications consulting team, ensuring all initiatives meet deadlines, maintain quality, and reflect the Girl Scout brand.

Key Responsibilities:

• Develop and execute annual marketing and communications plans that advance Council priorities.
• Lead oversight and coordination of projects with the outsourced MarCom consulting team to ensure successful delivery of campaigns and initiatives.
• Serve as media spokesperson and manage relationships with press, community partners, and vendors.
• Oversee the development of creative content, publications, and digital materials that strengthen brand visibility.
• Manage website, social media, and email marketing to grow engagement and audience reach.
• Analyze marketing data and trends to inform strategies and measure impact.
• Collaborate with Membership, Fund Development, and Program teams to align marketing efforts with organizational goals.

Qualifications:

• Bachelors degree in Marketing, Communications, or a related field (Masters preferred).
• Minimum 10 years of progressive experience in marketing and communications, including:
• At least 5 years developing and implementing strategic marketing plans.
• Demonstrated leadership managing vendors or external marketing partners.
• Exceptional communication, writing, and presentation skills.
• Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and CRM or data tools (e.g., Salesforce).
• Strong organizational, analytical, and problem-solving abilities.
• Experience in nonprofit, youth development, or mission-driven organizations preferred.

Additional Requirements:

• Valid drivers license and vehicle insurance.
• Occasional travel to events and Council locations.
• Membership in Girl Scouts of the USA (required upon hire).

Why join GSLE?

• Be part of a mission that empowers girls and transforms communities.
• Work in a collaborative, values-based environment.
• Enjoy a flexible hybrid schedule and meaningful, purpose-driven work.

Ready to lead bold storytelling and elevate an iconic brand?

Apply now and help shape the voice and vision of Girl Scouts Louisiana East!