Marketing and Communications - Content Specialist

The Content Specialist develops, writes, and manages digital and print content that promotes Girl Scouts in the Heart of Pennsylvania’s mission, programs, and initiatives. This position focuses on storytelling, media relations, social media and website management, and internal communications that elevate the visibility of Girl Scouts across the council’s 30-county footprint.

The Content Specialist collaborates with the Marketing and Communications team and stakeholders throughout the organization to ensure consistency of tone, branding, and messaging across all channels: digital, print, and multimedia. The role requires strong writing, editorial judgment, and project management skills, along with an ability to identify and tell compelling stories that align with council goals.

Key Responsibilities:

Writing and Content Creation

• Research, write, and edit blogs, email newsletters, press releases, and various Girl Scout communications.
• Draft scripts, booklets, and other long-form materials for video, events, and publications.
• Create content that highlights membership growth, programs, philanthropy, and product sales success.
• Maintain an editorial calendar aligned with council priorities and campaigns.

Editorial and Media Relations

• Manage recurring newsletters, including content collection, editing, and proofreading.
• Write and distribute press releases, media alerts, and Gold Award announcements.
• Pitch stories to media outlets and serve as a liaison for interviews, statements, and coverage.
• Draft op-ed pieces for the CEO or content relevant to Girl Leadership and current issues impacting girls.

Digital and Social Media Management

• Develop, schedule, and monitor organic and paid social media content across platforms.
• Manage text alerts and Salesforce email communications to support council campaigns.
• Collaborate on social storytelling projects, video content, and podcast production.
• Update and maintain content on the GSHPA website to ensure clarity, relevance, and accessibility.

Collaboration and Support

• Work closely with all council departments to ensure content accuracy and alignment with messaging goals.
• Support special events, internal projects, and cross-departmental initiatives as needed.
• Provide on-site support for media events, video shoots, or council functions outside of regular hours.
• Maintain an understanding of council operations to produce relevant, mission-driven content.
• Ensure all content is on brand and meets GSHPA and GSUSA requirements.

Qualifications, Skills & Abilities:

• Bachelor’s degree in communications, journalism, marketing, or related field.
• 2–3 years of experience in content creation, media relations, or digital communications preferred.
• Strong writing, editing, and storytelling skills with attention to detail and tone.
• Experience with social media management tools and email marketing platforms.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite and WordPress or similar CMS.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent interpersonal and communication skills; able to collaborate with diverse teams and audiences.
• Creative problem-solving and adaptability in shifting priorities.
• Valid driver’s license and ability to travel throughout the council as needed.
• Willingness to work occasional evenings or weekends to support council events.