What are the responsibilities and job description for the CRM & Marketing Automation Manager position at Gills Point S Tire & Auto?
Description
Are you ready to join the winning team? At Gills Point S, our team has a common goal of providing exceptional service to our customers, while also ensuring that each employee feels valued, respected, and engaged in contributing to the success. With our strong reputation for family values and operational ethics, we are eager to add more team members who want to grow with us.
The CRM & Marketing Automation Manager is responsible for owning and optimizing the HubSpot CRM and Marketing Hub ecosystem for Gills Point S. This role drives lifecycle marketing, lead processing, workflow automation, segmentation, and campaign execution to increase leads, store visits, and customer engagement across our multi-state, multi-location service center network. This position is both strategic and technical, requiring collaboration with Marketing, IT/Data Engineering, and Operations.
HubSpot Platform Ownership
- Serve as the organization’s HubSpot CRM/Marketing Hub expert and platform administrator.
- Manage governance, permissions, naming conventions, UTM standards, and workflow documentation.
- Work closely with IT/Data Engineering on HubSpot integrations with Snowflake, BayIQ, HITS, scheduling tools, and other data sources.
- Configure and manage HubSpot private apps and API connectors for 3rd-party integrations.
Marketing Automation & Workflows
- Build, optimize, and maintain automated workflows (lead routing, lifecycle nurturing, reactivation, abandoned quotes, post-service follow-up).
- Implement lead processing automation to improve efficiency and data accuracy.
- Continuously simplify and optimize workflow logic and automation performance.
- Personalize communications using dynamic content and custom logic.
Email/SMS Campaign Execution
- Build and deploy targeted email and SMS campaigns supporting promotions, service reminders, and customer lifecycle engagement.
- Conduct A/B testing and apply insights to improve open rates, click-through rates, and conversions.
- Maintain compliance with CAN-SPAM, CTIA, opt-in requirements, and deliverability standards.
Data, Segmentation & List Management
- Maintain database integrity through deduplication, hygiene, lifecycle stage mapping, and enrichment.
- Build segmented lists and audiences for lifecycle programs, promotions, and paid media targeting.
- Apply segmentation methodologies to drive more personalized and effective outreach.
Attribution, Reporting & Insights
- Own HubSpot attribution settings, UTM structure, and tracking alignment across digital channels.
- Build dashboards for lead flow, store visit conversions, workflow performance, and engagement metrics.
- Analyze performance data and recommend optimizations to improve outcomes.
Requirements
- 3–6 years in CRM, marketing automation, or marketing operations.
- 2 years with HubSpot Marketing Hub (admin-level preferred).
- Strong technical understanding of CRM data structures, integrations, APIs, and automation logic.
- Experience with segmentation, lead nurturing, workflow design, reporting, and email/SMS best practices.
- Analytical mindset with ability to translate data into actionable insights.
- Experience collaborating with IT/Data teams.