Product Marketing Specialist

GIGABYTE is a leading brand in the computer hardware industry, known for delivering innovative products that power gaming, content creation, and cutting-edge computing. Our marketing team thrives on creativity, collaboration, and bringing technology stories to life. We are looking for a Product Marketing Specialist to join our team and help streamline processes, optimize campaigns, and support the execution of marketing strategies across multiple channels.

As a Product Marketing Specialist, you will facilitate the planning and execution of product launches and marketing campaigns for GIGABYTE products in North America. You will collaborate closely with product marketing, product management (PM), e-commerce, and creative teams to develop and execute go-to-market strategies, build comprehensive launch timelines, and deliver high-quality marketing and SKU setup assets across key retail and e-commerce channels. This position will be responsible for ensuring product information accuracy, managing cross-functional workflows, and driving timely execution of campaigns from planning to launch. An ideal candidate should possess strong project management skills, high attention to detail, hands-on experience with e-commerce content creation, and a solid understanding of PC hardware to effectively support fast-paced product launches and commercialization efforts.

Job Responsibilities:

• Support end-to-end go-to-market (GTM) planning and execution for consumer product categories, including laptops and monitors.
• Coordinate with Product Management (PM) teams to gather product updates, specifications, and launch timelines.
• Develop and manage launch schedules, campaign plans, and cross-functional deliverables to ensure timely product releases.
• Execute marketing campaigns such as product launches, bundle promotions, and seasonal initiatives in collaboration with internal teams.
• Own and create e-commerce SKU setup assets, including product titles, bullet points, A content, and product imagery for key retail and e-commerce platforms.
• · Ensure accuracy, consistency, and completeness of product information across all marketing and e-commerce channels.
• Collaborate with creative teams to develop marketing assets, including visuals, videos, and product content aligned with campaign messaging.
• Track project progress, follow up with stakeholders, and ensure deadlines and deliverables are met across multiple concurrent projects.
• Support post-launch updates, optimizations, and maintenance of product listings and marketing materials.
• Assist in analyzing campaign execution and e-commerce performance to identify areas for improvement and optimization.

Knowledge and Skills:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Experience with e-commerce platforms (e.g., Amazon, Best Buy, Newegg) and product listing optimization.
• Strong project management and organizational skills with the ability to manage multiple timelines simultaneously.
• High attention to detail, especially in content accuracy and product information validation.
• Ability to translate technical product specifications into clear, consumer-friendly messaging.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint); familiarity with content management or e-commerce tools is a plus.
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
• Proactive, detail-oriented, and capable of working in a fast-paced, deadline-driven environment.

Required Qualifications:

• Bachelor’s degree (B.A. or B.S.) in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in product marketing, go-to-market (GTM), e-commerce, or a related field.
• Hands-on experience supporting product launches or managing e-commerce content and SKU setup.

Preferred Qualifications:

• Experience in the PC hardware or consumer electronics industry (e.g., laptops, monitors, components).
• Familiarity with technical specifications and product positioning within the computer hardware space.
• Experience working with cross-functional teams including product management, creative, and sales.

About Us

GIGABYTE is an international manufacturer and distributor of computer hardware products including motherboards, graphic cards, laptops, PC desktops, and more. We are actively looking for individuals to be a part of an organization committed to offering passionate fans with innovative technology.

We offer an exceptional benefits package as part of our total compensation plan, including:

• Medical Insurance (100% of employee monthly premium covered by company)
• Dental Insurance
• Vision Insurance
• Life Insurance
• 401(k) Matching
• Paid Holidays (including all of Christmas through New Year's off)
• Paid Vacation Days
• Paid Time Off / Sick Days

If you believe that you are a qualified candidate for this position, please apply and e-mail us your resume.

Job Type: Full-time

Pay: $25.00 - $28.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Will you be able to reliably commute to City of Industry, CA daily for this job?
• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
• Do you have advanced knowledge of PC Components (GPU, MBs, etc.)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: In person

Salary : $25 - $28