What are the responsibilities and job description for the Social Media Coordinator position at German Marshall Fund of the United States?
Description
About GMF
The German Marshall Fund of the United States (GMF) is a nonprofit, nonpartisan organization working to strengthen transatlantic cooperation on regional, national, and global challenges.
Position Summary
The Social Media Coordinator supports the day-to-day management of GMF’s digital channels, including social media and website publishing.
This role serves as the primary owner of day-to-day social media channel execution, ensuring consistent, high-quality content across platforms and alignment with GMF’s voice and standards.
The coordinator plays a key operational role in implementing GMF’s digital communications strategy—translating institutional priorities into clear, timely, and well-executed content across channels. The role works under the strategic direction of the Manager, Digital Communications.
Key Responsibilities
Social Media Channel Management (Execution-Level Ownership)
Qualifications
About GMF
The German Marshall Fund of the United States (GMF) is a nonprofit, nonpartisan organization working to strengthen transatlantic cooperation on regional, national, and global challenges.
Position Summary
The Social Media Coordinator supports the day-to-day management of GMF’s digital channels, including social media and website publishing.
This role serves as the primary owner of day-to-day social media channel execution, ensuring consistent, high-quality content across platforms and alignment with GMF’s voice and standards.
The coordinator plays a key operational role in implementing GMF’s digital communications strategy—translating institutional priorities into clear, timely, and well-executed content across channels. The role works under the strategic direction of the Manager, Digital Communications.
Key Responsibilities
Social Media Channel Management (Execution-Level Ownership)
- Lead the day-to-day management of GMF’s social media channels, including drafting, scheduling, and publishing content across platforms (LinkedIn, X, Instagram, Bluesky, and others)
- Serve as the primary owner of channel execution, ensuring consistency in voice, timing, and content presentation
- Apply platform-specific best practices to optimize content performance and audience engagement
- Monitor real-time trends and engagement to inform day-to-day content decisions
- Publish and update content on gmfus.org (articles, publications, event pages, staff updates)
- Ensure accuracy, formatting, and consistency across all web content
- Coordinate timing and alignment of web and social content for major releases
- Manage incoming digital communications requests and track deadlines
- Coordinate approvals with editorial, program teams, and communications leadership
- Maintain publishing calendars and ensure timely execution of planned content
- Serve as a key point of contact for program teams on social and web requests
- Assist in formatting and preparing reports, newsletters, and other digital products
- Create basic visual assets (social graphics, simple video clips, templates) as needed
- Collaborate with multimedia staff on more advanced visual content
- Track social media and web performance metrics and identify day-to-day optimization opportunities
- Flag high-performing content, trends, and engagement insights to the digital team
- Implement channel-level improvements based on data and team guidance, in alignment with broader strategy
- Execute social media campaigns, editorial priorities, and messaging direction
- Ensure all content aligns with GMF’s institutional voice, priorities, and communications standards
Qualifications
- Bachelor’s degree in communications, journalism, marketing, international relations, or related field
- ~1–3 years of relevant experience in social media, digital communications, or content publishing
- Strong writing and editing skills, with the ability to translate complex ideas into clear, accessible content
- Experience managing social media platforms and publishing/management tools (e.g., Sprout, Buffer)
- Experience with Canva and Adobe Suite preferred
- Familiarity with CMS platforms (e.g., Drupal, WordPress) preferred
- Strong attention to detail and ability to manage multiple workflows simultaneously
- Interest in international affairs and public policy strongly preferred
- Execution-focused: delivers accurate, timely, high-quality content
- Ownership: takes responsibility for day-to-day channel performance and presentation
- Organized: manages multiple inputs and deadlines effectively
- Collaborative: works across teams and stakeholders with professionalism
- Judgment: applies editorial standards and understands what is appropriate for GMF channels
- Adaptable: responds to real-time developments and shifting priorities
- Location: Washington, DC (hybrid)
- Reports to: Manager, Digital Communications