What are the responsibilities and job description for the Visual Communications Specialist position at Gerald L. Ignace Indian Health Center, Inc.?
The Visual Communications Specialist is responsible for maintaining and elevating the Gerald L. Ignace Indian Health Center (GLIIHC) brand through the development of high-quality, visually compelling marketing materials. This role places a strong emphasis on graphic design and visual communication, requiring advanced proficiency in Adobe Creative Suite to create engaging content across digital and print platforms.
The Visual Communications Specialist collaborates with the marketing team, program directors, and coordinators to develop strategic communications that promote GLIIHC services, programs, and events while ensuring consistency in brand identity and culturally appropriate messaging.
ROLES / RESPONSIBILITIES
Design & Creative Development (Primary Focus)
Marketing & Content Execution
Program & Event Support
EDUCATION
Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field required.
A strong design portfolio demonstrating visual communication skills is highly preferred.
Must understand, appreciate, and articulate the mission of GLIIHC and demonstrate the ability to work collaboratively with diverse stakeholders.
KNOWLEDGE, SKILLS & ABILITIES
OTHER SIGNIFICANT FACTORS
The physical requirements described here are representative of the that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of the job, the employee is regularly required to sit, use hands to manipulate objects, tools or controls, reach with hands and arms, and talk and hear. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and /or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually quiet.
Work is performed in an office environment utilizing various office equipment including, but not limited to a computer, copy machine, fax machine, and multi-line phone. Ability to communicate effectively over the telephone, by computer, and in person. Ability to perform well in a fast-paced work environment.
This is a general outline of the essential functions of this position and shall not be construed as an all-inclusive description of all work requirements and responsibilities. The employee may be required to perform other job-related duties as requested by the designated work leader(s). All requirements are subject to change over time. All positions at the Gerald L. Ignace Indian Health Center have the responsibility to carry out functions to maintain inspection and survey readiness, participate in Quality Improvement initiatives, as well as assist in and/or provide education for health promotion and disease prevention. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions of this position.
GLIIHC supports a safe, healthy and drug-free work environment through criminal and caregiver background checks and pre-employment drug testing. GLIIHC maintains a smoke-free environment.
The Gerald L. Ignace Indian Health Center, Inc. provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. Equal Opportunity employer/Veteran/Disabled. American Indian and Veteran Preference employer.
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The Visual Communications Specialist collaborates with the marketing team, program directors, and coordinators to develop strategic communications that promote GLIIHC services, programs, and events while ensuring consistency in brand identity and culturally appropriate messaging.
ROLES / RESPONSIBILITIES
- Administers and reinforces communications that are culturally appropriate, culturally sensitive, trauma-informed, and relevant to the service population
- Reflects, articulates, and promotes the mission, vision, and identity of GLIIHC in all marketing and communication materials
Design & Creative Development (Primary Focus)
- Work on the design and production of marketing materials across print and digital platforms using Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.)
- Create visually engaging assets including flyers, brochures, social media graphics, presentations, and event materials
- Ensure brand consistency and high design standards across all communications
- Collaborate with internal teams to translate program needs into effective visual communications
- Support video and multimedia content creation (basic editing, layout, and visual storytelling)
Marketing & Content Execution
- Assist in the development, execution, and optimization of marketing campaigns across digital, print, email, and social media channels
- Develop and implement content for websites, newsletters, blogs, and social media
- Manage social media accounts, including content scheduling, engagement, and performance tracking
- Create and maintain social media content calendars in coordination with program needs
Program & Event Support
- Design materials supporting:
- Medical, Behavioral Health, Dental, and Pharmacy outreach and education
- ANWC grant and outreach initiatives
- Annual events including the Red Shawl Gala and Honoring the Heartbeat Powwow
- Assist in planning and promoting events and community engagement activities
- Monitor and analyze marketing performance metrics and adjust strategies as needed
- Conduct basic market research and analyze audience engagement to inform design and messaging decisions
- Review reports on marketing performance and provide recommendations for improvement
- Work closely with internal departments to ensure timely completion of marketing requests
- Collaborate with external vendors and partners as needed
- Complete special projects such as rebranding, logo development, and campaign initiatives
EDUCATION
Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field required.
A strong design portfolio demonstrating visual communication skills is highly preferred.
Must understand, appreciate, and articulate the mission of GLIIHC and demonstrate the ability to work collaboratively with diverse stakeholders.
KNOWLEDGE, SKILLS & ABILITIES
- Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required)
- Strong graphic design skills with the ability to produce high-quality print and digital materials
- Demonstrated experience in layout, typography, color theory, and visual hierarchy
- Ability to translate complex information into clear, engaging visual content
- Experience designing for both print and digital platforms
- Experience with website management (WordPress preferred) and basic understanding of SEO
- Experience managing professional social media accounts
- Strong project management skills with the ability to prioritize multiple deadlines
- Strong written and verbal communication skills
- Ability to work independently while collaborating effectively with cross-functional teams
- Ability to adapt to changing priorities and organizational needs
- Understanding of culturally responsive and community-centered communication practices
OTHER SIGNIFICANT FACTORS
The physical requirements described here are representative of the that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of the job, the employee is regularly required to sit, use hands to manipulate objects, tools or controls, reach with hands and arms, and talk and hear. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and /or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually quiet.
Work is performed in an office environment utilizing various office equipment including, but not limited to a computer, copy machine, fax machine, and multi-line phone. Ability to communicate effectively over the telephone, by computer, and in person. Ability to perform well in a fast-paced work environment.
This is a general outline of the essential functions of this position and shall not be construed as an all-inclusive description of all work requirements and responsibilities. The employee may be required to perform other job-related duties as requested by the designated work leader(s). All requirements are subject to change over time. All positions at the Gerald L. Ignace Indian Health Center have the responsibility to carry out functions to maintain inspection and survey readiness, participate in Quality Improvement initiatives, as well as assist in and/or provide education for health promotion and disease prevention. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions of this position.
GLIIHC supports a safe, healthy and drug-free work environment through criminal and caregiver background checks and pre-employment drug testing. GLIIHC maintains a smoke-free environment.
The Gerald L. Ignace Indian Health Center, Inc. provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. Equal Opportunity employer/Veteran/Disabled. American Indian and Veteran Preference employer.
XJ6