What are the responsibilities and job description for the Senior Creative Director position at George P Johnson Experience Marketing?
Our Opportunity
GPJ is hiring a Senior Creative Director to join our growing team!
This role is hybrid, requiring you to report on-site to our New York City office location a minimum of 2 days per week.
Your Role
The role of the Sr. Creative Director is to lead the agency in creative ideation and innovative thinking, mentor and grow the creative team and to foster an open, collaborative and inclusive environment that delivers great work. You are motivated and tenacious and constantly push the creative limits of myself, our team and our clients to emotionally connect with audiences at every event.
You work directly with clients and internal teams to guide the development of strategic and creative ideas and solutions. Your focus is on overall creative strategy, customer journey and how our creative will deliver results for various events: trade shows, launch events, lifestyle events, sports and entertainment, conferences and PR opportunities.
In this role you will:
Urgency - Decisive, responsive, and fast acting you achieve goals quickly both when working on your own and in collaboration with others. You demonstrate adaptability and agility when making on-the-spot decisions never sacrificing quality or work interactions. Cool under pressure. For the sake of time, you are able to eliminate unnecessary steps and use network resources to aid in project completion.
Communication - At all levels, you easily convey and sell your ideas, and can articulate an idea with brevity during a brainstorm or client presentation. You express yourself clearly when collaborating and presenting, maintaining a positive image for GPJ both internally and externally. You understand the value of a well-turned phrase and a well-told story.
Creative Innovation - You are an idea-driven creative: someone who thinks about the big picture. Drive, develop, or support new and improved creative methods, products, procedures or technologies. Propels innovation by implementing the latest interactive technology in your storytelling. Devise new approaches to make improvements or solve problems. You are an innovative storyteller who is constantly challenging themselves to come up with ideas that are on strategy, transformative, and authentic to the client’s brand.
Flexible - Easily move on to new tasks with little to no notice. Put personal preferences aside and switch to a different strategy, form of communication or other objective without panicking. Maintain composure when deadlines move up and priorities shift. Keep an open mind.
Prioritization/Organization - Properly allocate time and resources so that jobs are completed within a defined timeframe; within budget and managing all resources (Full-time and freelance) as effectively as possible. Establishing a reasonable timeline for completion when no concrete date is given.
Your Experience
Experience & Education
In your role, you will have influence and responsibility over:
Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.
Who We Are
GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies.
You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), our “no employee contribution” healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks & benefits later.
GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.
GPJ is hiring a Senior Creative Director to join our growing team!
This role is hybrid, requiring you to report on-site to our New York City office location a minimum of 2 days per week.
Your Role
The role of the Sr. Creative Director is to lead the agency in creative ideation and innovative thinking, mentor and grow the creative team and to foster an open, collaborative and inclusive environment that delivers great work. You are motivated and tenacious and constantly push the creative limits of myself, our team and our clients to emotionally connect with audiences at every event.
You work directly with clients and internal teams to guide the development of strategic and creative ideas and solutions. Your focus is on overall creative strategy, customer journey and how our creative will deliver results for various events: trade shows, launch events, lifestyle events, sports and entertainment, conferences and PR opportunities.
In this role you will:
- Supervise multiple account-based creative teams day-to-day to ensure their success
- Manage 1-4 direct reports and invest in their career path, growth and development
- Lead NBD efforts, developing mind-blowing ideas and pitching to success
- Lead and develop creative and agency culture, inspiring teams to do their best work
- Lead the agency in new thinking and techniques and set the highest standard for all creatives to follow.
- Clearly understanding all creative disciplines
- Take a hands-on approach to team mentorship
- Lead the creation of high-quality, strategic ideas and presentations that exceed client expectations
- Produce and inspire inventive, thoughtful, on-brand work.
- Excel at managing team workload and meeting tight deadlines
- Lead planning and strategy sessions resulting in clear creative briefs
- Simultaneously lead multiple project creative teams, overseeing work and ensuring execution is consistent and of the highest quality output
- Work closely with Creative leadership to establish agency best practices and standard ensuring our leadership within the industry
- Push the development of multiple concepts and solutions to meet client objectives, while also understanding impact to the larger business and GPJ
- Develops personal client relationships that inspires them and manages expectations
- Identify new projects & opportunities with existing clients and push to grow the business in partnership with account and IP.
- Collaborate with IP, graphics production, fabrication and creative tech to set agency standards and solve design and budgetary challenges while maintaining design and brand integrity. Always find a way to make it work.
- You are a team player always willing to pitch in where needed
- You have broad-based exposure to art, design, music, media and content and are always searching and learning, driven by a constant desire to expand your knowledge
- Provide leadership and direction to fulfill GPJ vision of creative leadership in Experience Marketing
- Oversee account-based creative teams, while partnering closely with strategy, production, and accounts
- Deliver unique and authentic experiences for our clients
- Partner with clients and senior team members across departments to heighten a brand’s significance and performance
- Adeptly contribute to and oversees the concept, design and development of pitch presentations and concepts for new business and existing clients
- Lead the development of new ideas and creative design solutions across multiple brands and initiatives
- Partner with IP, account, GFX Production and Fabrication to set agency standards for work and define best practices for use across all accounts.
- Maintain project budgets and tracks allocated hours to ensure profitability of the creative team – in partnership with Creative Project Managers and Account Teams
- An advocate who represents the agency with integrity and confidence with clients and at industry events.
Urgency - Decisive, responsive, and fast acting you achieve goals quickly both when working on your own and in collaboration with others. You demonstrate adaptability and agility when making on-the-spot decisions never sacrificing quality or work interactions. Cool under pressure. For the sake of time, you are able to eliminate unnecessary steps and use network resources to aid in project completion.
Communication - At all levels, you easily convey and sell your ideas, and can articulate an idea with brevity during a brainstorm or client presentation. You express yourself clearly when collaborating and presenting, maintaining a positive image for GPJ both internally and externally. You understand the value of a well-turned phrase and a well-told story.
Creative Innovation - You are an idea-driven creative: someone who thinks about the big picture. Drive, develop, or support new and improved creative methods, products, procedures or technologies. Propels innovation by implementing the latest interactive technology in your storytelling. Devise new approaches to make improvements or solve problems. You are an innovative storyteller who is constantly challenging themselves to come up with ideas that are on strategy, transformative, and authentic to the client’s brand.
Flexible - Easily move on to new tasks with little to no notice. Put personal preferences aside and switch to a different strategy, form of communication or other objective without panicking. Maintain composure when deadlines move up and priorities shift. Keep an open mind.
Prioritization/Organization - Properly allocate time and resources so that jobs are completed within a defined timeframe; within budget and managing all resources (Full-time and freelance) as effectively as possible. Establishing a reasonable timeline for completion when no concrete date is given.
Your Experience
Experience & Education
- 10( ) years of industry experience or related creative process experience combining strategy, content and message with creative deliverables.
- Event and Experience Design expertise highly desirable!
- Broad-based exposure to art, design, technology, music, media and content a must.
- 4 Year College Degree; Design, Advertising, Theater or related creative discipline.
- Ability to travel 25%
- Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays as needed
In your role, you will have influence and responsibility over:
- Business Development
- Project Launch & Resource Management
- Strategy & Creative
- Management, Delivery & Deployment
- Change Order Management
Salary is dependent on a variety of factors including (but not limited to) experience, skills, and location.
Who We Are
GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies.
You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), our “no employee contribution” healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks & benefits later.
GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.
Salary : $150,000 - $175,000
