What are the responsibilities and job description for the Media Planner position at Genius?
About Genius
Genius is the leading destination for music, lyrics, and the stories behind the songs. At the intersection of music, technology, and culture, Genius connects fans with deeper meaning behind the world’s most influential music. Join an exceptionally talented team of engineers, designers, product leaders, and business builders who are shaping the future of music and media. Genius continues to grow its presence across the U.S., with teams in Los Angeles, New York, and beyond.
Your Role at Genius
As a Media Planner at Genius, you will play a pivotal role in shaping the advertising and media strategies that drive our digital platforms forward. The Media Planner will support the Brand Partnerships team with day-to-day RFP and RFI submissions. They are responsible for creating strategic excel media plans with a strong focus on execution feasibility and client KPIs.
Note: Candidates hired in Los Angeles will be required to work onsite in our Beverly Hills office three to four days per week, or as needed. Candidates must be located in the Los Angeles, areas.
What You’ll Do
Genius is the leading destination for music, lyrics, and the stories behind the songs. At the intersection of music, technology, and culture, Genius connects fans with deeper meaning behind the world’s most influential music. Join an exceptionally talented team of engineers, designers, product leaders, and business builders who are shaping the future of music and media. Genius continues to grow its presence across the U.S., with teams in Los Angeles, New York, and beyond.
Your Role at Genius
As a Media Planner at Genius, you will play a pivotal role in shaping the advertising and media strategies that drive our digital platforms forward. The Media Planner will support the Brand Partnerships team with day-to-day RFP and RFI submissions. They are responsible for creating strategic excel media plans with a strong focus on execution feasibility and client KPIs.
Note: Candidates hired in Los Angeles will be required to work onsite in our Beverly Hills office three to four days per week, or as needed. Candidates must be located in the Los Angeles, areas.
What You’ll Do
- Support Sales team with day-to-day RFP and RFI submissions
- Participate in brainstorming sessions with internal Sales, Marketing, and Branded Content teams to develop client proposals
- Build strategic media plans in both MediaLab and client templates with a strong focus on execution feasibility and client KPIs
- Work closely with Ad Ops to confirm ad inventory and accurately forecast availability for client proposals
- Fill out internal budget sheets and client-facing ad specs documents to accompany media plans
- Respond to spec-related questions, as well as general media plan inquiries from clients and internal teams
- Revise media plans based on client feedback and budget adjustments
- Support Account Management with campaign implementation tasks including creating Insertion orders in MediaLab template, reviewing the accuracy of client-issued Insertions Orders, inputting media plans into the order management system, and confirming ad inventory for sold programs
- Prepare for and attend internal kick-off calls. Present the media plan and social distribution elements during internal kick-off calls, ensuring all key details are communicated to the Account Manager and all post-sale stakeholders
- Support with administrative tasks that relate to revenue-generating initiatives
- 1 year of media planning experience in digital at an agency or publisher
- Team player, reliable, and works well with multiple teams
- Excellent organization, time management, and prioritization skills
- Excellent verbal and written communication skills
- Detail-oriented, problem-solver, and critical thinker
- Fast learner, able to juggle multiple deliverables and work under tight deadlines
- Proficient in Microsoft Excel
- Strong Microsoft PowerPoint / Keynote skills
- General knowledge of ad specs
- Willingness to work outside of normal business hours, when needed
- Proficient in Mediaocean Prisma for Sellers
- Advertising Operations experience with third-party ad serving platforms/rich media providers (OAS, DFP/DFA/DART, Atlas, PointRoll, Eyeblaster, Eyewonder, Sizmek, IAS, DoubleVerify, MOAT)
- Bachelor’s degree preferred in Marketing, Advertising, Communications, Media Studies, Business, or a related field