Media Planner

GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner supporting high-profile Automotive Brands, leading full-funnel, multi-channel media efforts across digital, online video/CTV, programmatic, paid social,  paid search, TV, print and experiential media.  You will help develop smart, data-informed media strategies, bring creative ideas to life, and ensure campaigns deliver measurable results.

This role supports both General Market and Multicultural initiatives at the Tier 2 and regional levels, including Asian-focused campaigns and in-language media placements, with opportunities to collaborate on audience strategy and learn best practices for multicultural media planning.

This is a full-time, hybrid position based in our Mar Vista office (90066), with 2–3 in-office days per week.

Key Responsibilities

Strategy & Planning

• Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data
• Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations, including general market and multicultural initiatives
• Identify new opportunities, media partners, and platform innovations that can enhance performance, scale reach, or support brand storytelling
• Understand and balance nuances between different key markets/accounts
• Translate business objectives into media investment recommendations including budget allocation, channel role and flighting strategies

Channel & Campaign Management

• Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, and SEM
• Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign
• Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations.
• Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation.
• Manage and execute campaign setup across markets and accounts
• Compile and analyze performance data to inform campaign strategies and optimizations

Collaboration & Communication

• Participate in client meetings to present media strategies and partner with client marketing teams and partners across strategy and creative
• Collaborate with internal teams, including programmatic, paid social, paid search, analytics and production, to ensure media plans are executed effectively and campaigns are optimized toward performance and brand goals
• Maintain internal status documents and ensure team communication is clear, timely and accurate
• Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines
• Meet with media partners to evaluate new opportunities and vet platform capabilities

Team Development

• Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution

Requirements

• 1 years of experience in media planning, buying, or strategy (agency experience preferred)
• Understanding of digital media, including programmatic principles and campaign reporting fundamentals
• Ability to identify meaningful KPIs and translate performance into actionable insights
• Experience with Automotive, Luxury Automotive, or Multicultural and In-language Media Planning is a plus, but not required  
• Strong foundation in budget management, pacing, and billing processes
• Highly organized with excellent attention to detail and time-management skills
• Ability to manage multiple campaigns, timelines, and budgets simultaneously in a fast-paced environment
• Proactive, curious, and eager to learn emerging ad technology and industry trends
• Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack
• Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer is a plus
• Strong written, verbal, and presentation communication skills
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field
• Must be authorized to work in the U.S. without sponsorship

Pay and Benefits

• $55,000-$65,000 per year (DOE)
• Medical, Dental, Vision and 401k Matching
• Paid Time Off