What are the responsibilities and job description for the Enrollment Counselor - TUG position at Geneva College?
Summary of Responsibilities: The Enrollment Counselor - Traditional Undergraduate Students at Geneva is the primary externally facing representation of the mission of the College. Tasked with recruiting and counseling prospective students (and their families), the Enrollment Counselor is the face of the College for future students and alumni of Geneva College.
The Enrollment Counselor will manage a primary caseload for which they are the content expert and hold day-to-day decision-making authority. Enrollment Counselors are tasked to develop enrollment strategies that best meet the needs of their respective caseloads and are supported by Geneva’s overall recruiting and enrollment plans. Enrollment Counselors are responsible for annual assessment of recruiting effectiveness and have decision-making authority regarding opportunities for future enrollment activities.
Essential Responsibilities: (These essential responsibilities are those the individual must be able to perform unaided or with the assistance of reasonable accommodation.)
- Core Duties:
- Represent the College to all external stakeholders in an honest and positive way.
- Live and breathe the mission of the College.
- Be able to clearly communicate the value of Geneva to prospective students and families.
- Demonstrate exceptional relational skills.
- Think constructively and creatively, to identify and nurture new enrollment pipelines.
- Display a willingness to grow, develop, and be challenged in day-to-day work.
- Caseload Management:
Central to the daily tasks of the Enrollment Counselor is the management of all enrollment activity related to potential applicants. This activity includes counseling students and families on admission requirements, financial aid, course selection, and college transition. These duties include:
- Serving as the primary point of contact and customer service representative to prospective students and to applicants.
- Provide consistent, accurate, and timely information to recruit for Geneva’s program offerings via phone, email, and mail correspondence.
- Meet identified enrollment goals to include lead generation and stage-to-stage conversions which directly relate to tuition revenue generation and impact the financial health of the College.
- Provide basic financial aid information to prospective students and connect them with the proper Financial Aid staff member.
- Travel regularly and represent Geneva at fairs, conferences, or other events to promote and recruit prospective students.
- Conduct campus tours to prospective students as requested.
- Actively participate in recruitment events on and off campus (open houses, personal visits, athletic recruitment events, etc.).
- Utilize the Geneva College CRM system to run required reports and to document daily student contact and interactions.
- Performance, Decision Making, and Development:
- Participate in the annual review process, to be reviewed on the ability to successfully recruit students and meet enrollment targets.
- Take on additional areas of responsibility and decision making, based on professional experience, aptitude, and interest.
- Participate in the development track, which will provide opportunity for professional growth.
- Other Duties:
- Attend meetings, trainings, and other professional development opportunities as directed.
- Perform other duties as assigned, to assist the College, as well as for professional career development.
Exhibits behavior that is consistent with and supportive of Geneva’s mission, vision, core values, and standards of conduct:
- Geneva Mission Statement: Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor.
- Vision Statement: Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country.
- Core Values:
- Serve with grace
- Pursue Godly wisdom
- Foster academic strength
- Engage culture faithfully
- Inspire vibrant hospitality
- Honor one another
- Standards of Conduct: Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College’s Standard of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character. These standards of personal conduct do not apply to family members and/or friends of the employee.
Job Requirements - Labor:
- General: Individuals must possess the knowledge, skills, and abilities listed or are able to explain and demonstrate that they can perform the essential responsibilities of the job, with or without reasonable accommodations to safely perform the essential responsibilities of the job.
- Physical: Must be able to perform the following: talking, hearing, and seeing. Must have sufficient manual dexterity to be able to operate all office equipment. Must be able to lift 20-30 pounds. Must be able to set up and take down displays and promotional booths.
- Confidentiality: Individuals must recognize that management of data, including personal information, grades, budgets, programs, and policies is necessary to the operation of the College. Such information must be kept private and confidential for the protection of the College and to obey Federal and/or State laws. Should there be doubt as to whether a certain matter is to be protected, it should be discussed with your supervisor before making a disclosure.
- Mental: Must be able to reason, analyze, prioritize, conceptualize, make judgments, and solve problems.
Qualifications:
- Minimum:
- Education: Bachelor’s degree.
- Experience: 0-1 year of relevant experience.
- Character and Values:
- Demonstrated affinity to the mission of the College.
- Natural communicator and relationship developer.
- Willingness to grow, develop, and be challenged in day-to-day work.
- Skills and Abilities:
- Demonstrated written and verbal communication skills.
- Ability to effectively present Geneva’s value proposition to audiences of up to 100 people.
- Have a valid driver's license and insurable status and be willing to travel off campus.
- This position is critical to financial sustainability and success of the College. As such, successful candidates must demonstrate a natural drive to perform and meet enrollment targets.
- Christian Commitment: An eligible candidate must be a thoughtful and articulate Christian and an active member of a Protestant evangelical Christian church. Preference will be given to the candidate who supports and has an articulate understanding of the Reformed faith. An eligible candidate must understand and support the College’s “Foundational Concepts of Christian Education” by expressing an evangelical Christian profession of faith and demonstrate the ability to integrate a Christian perspective in their work.
- Preferred:
- Education/Certification: Currently possess or actively pursuing a Master’s degree in a related field.
- Experience: 2-4 years of relevant work experience.
- Skill/Abilities: Experience with Slate CRM and Jenzabar Student Information Systems.