Demo

Director, Power Markets Fundamentals

Generate
San Francisco, CA Full Time
POSTED ON 6/18/2026
AVAILABLE BEFORE 7/16/2026
This role is the lead for power markets analysis. Director will model how large-load demand, co-located or relevant associated generation, and battery storage are valued and dispatched across U.S. wholesale electricity markets. Core workstreams include production cost modeling, basis and curtailment analysis, power flow modeling (in tandem with our Grid IX director), merchant exposure quantification, and PPA valuation. The Director will also help lead utility engagement efforts to interconnect large loads. The position requires building this function from scratch — standing up the data infrastructure, tooling, and internal workflows — while delivering analysis to teams across the company and data center developer customers on a regular cadence.

What you will be doing at Generate Capital as the Director, Power Market Fundamentals:

  • Drive decision-making on prioritization for greenfield development and M&A activities by developing deep familiarity with large load and powered land dynamics across U.S. electricity markets.
  • Support efforts to build strategic relationships with leading renewable energy and powered land developers.
  • Assess and interpret consultant merchant curves (energy, RECs, capacity, ancillary services) and make recommendations on uses and sensitivities based on the underlying assumptions. Coordinate with multiple teams (Transmission, Investments, Strategy) to create consistency on underlying assumptions that support basis, price, curtailment, transmission/grid, and other analyses.
  • Assist the Origination team with customer and PPA price research, contributing to competitive positioning and deal structuring.
  • Oversee utility engagement efforts related to interconnecting large loads.
  • Complete ad hoc analyses and research projects as needed for internal groups that require commercial or market fundamentals input.
  • Provide periodic updates and presentations to the Board and the Executive Team on market developments most relevant to the company’s growth strategy.
  • Over time, build proprietary internal infrastructure including price forecasts, basis/curtailment analysis, and a unified market strategy deck used by both Origination and Finance.

Candidate Qualifications & Core Characteristics

  • A demonstrated passion for the energy transition and deep conviction in the role of market intelligence in driving investment decisions
  • 8 years of experience in electricity markets, including roles at an ISO/RTO, utility, IPP, power trading desk, or energy consulting firm (e.g., Aurora Energy Research, Wood Mackenzie, ICF, PA Consulting).
  • Hands-on experience with production cost models (e.g., Plexos, PROMOD, UPLAN, Aurora, EnCompass) and familiarity with nodal price forecasting methodologies.
  • Familiarity with regulatory proceedings, integrated resource planning (IRP), and resource adequacy frameworks across key U.S. markets.
  • Strong quantitative and analytical skills, including proficiency in Python, SQL, or similar tools for data analysis, modeling, and visualization.
  • Working knowledge of market data platforms and subscriptions (e.g., YES Energy, Enverus, Wood Mackenzie, S&P Global) and the ability to critically evaluate third-party merchant curves and price forecasts.
  • Outstanding communication skills with the ability to distill complex market analyses into clear recommendations for executive, Board, and deal-team audiences.
  • Unimpeachable integrity and glowing references
  • High level of self-awareness and humility, with excitement about confronting uncomfortable situations or new challenges
  • Intellectual agility, curiosity, and creativity; problem-solving is your default mode
  • Entrepreneurial spirit: flexibility, comfort with risk, recognition that “perfect can be the enemy of the good”

Generate’s compensation packages are dependent on the facts and circumstances of each case. Salary decisions take into account a wide variety of factors including, but not limited to: skill sets, experience and training, licensure and certifications, geographic location, and other business and organizational needs. A reasonable estimate of the base salary range for this role is $165,000 – $210,000. In addition, the compensation package may include a discretionary bonus and other benefits, including health care benefits, retirement benefits, benefits permitting paid days off (including sick leave, parental leave, and paid time off or vacation benefits), and other benefits that must be reported for federal tax purposes. It is not typical for an individual to be hired at the top of this range.

Generate Capital is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of actual or perceived race, color, creed, religion, ancestry, citizenship status, age, sex, marital status, sexual orientation, gender identity, national origin, disability or handicap, veteran status, or any other characteristic protected by applicable federal, state, or local laws.

Salary : $165,000 - $210,000

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