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Sales Representative - Dealer Acquisition

Generac
Pewaukee, WI Full Time
POSTED ON 5/14/2026
AVAILABLE BEFORE 6/20/2026
Job Summary: The Dealer Acquisition’s role is to build their own pipeline of potential dealers and installers. Performs outbound cold calls to domestic and International businesses creating interests and opportunity. Fields inbound phone calls from the Dealer Acquisition queue from businesses interested in partnering with Generac. This role maintains and tracks account progress in CRMi-PowerLink and supports the new dealer process between the Dealer Acquisition and Inside Sales Departments.

Essential Duties And Responsibilities

  • Performs outbound cold calls to domestic and International businesses with the goal of selling those business owners on the idea of partnering with Generac Power Systems for the sale and maintenance of Generac products.
  • Fields inbound phone calls from the Dealer Acquisition queue from business interested in partnering with Generac for sales, maintenance and/or service.
  • Discuss and review contract paperwork with business owners.
  • Develops and compiles lists of prospective customers for use as sales leads based on information from ad inquiries, trade shows, direct mail responses, card deck leads, aged leads, bingos, dealer resellers, business directories, internet websites, and other sources.
  • Builds own pipeline of potential dealers through prospecting for new clients and reactivating dormant accounts.
  • Maintains and tracks account progress in CRMi-PowerLink.
  • Meets daily call volume expectations, ensuring meeting new dealer, revenue and daily call volume goals.
  • Meets customer support goals in terms of quality and service.
  • Supports the new dealer process between Dealer Acquisition and Inside Sales Departments
  • Serves as back-ups to Customer Support Queues (pre-sales and post-sales).
  • Other Duties as assigned

Minimum Qualifications

  • High School Diploma or GED equivalent required
  • Minimum 1 years of sales experience

Preferred Qualifications

  • Associate’s Degree or equivalent experience
  • Previous experience using SAP or equivalent ERP
  • Cold-calling sales experience

Knowledge, Skills, And Abilities

  • Demonstrated proficiency with Microsoft Office Suite software
  • Basic keyboarding skills
  • Excellent written and verbal communication skills
  • Excellent interpersonal skills
  • Strong customer service and telephone skills
  • Effective organizational and prioritization skills
  • Basic mathematical skills
  • Ability to work independently and as part of a team
  • Ability to multi-task and be flexible
  • Ability to work in a fast paced environment
  • Ability to be reliable and punctual
  • Possess strong initiative

Benefits

  • We are an inclusive company that celebrates differences and keeps equity and respect at the forefront.
  • Competitive Benefits: Health, Dental, Vision, & 401k
  • 401 (k) retirement savings plans with company match
  • Medical support programs: Maternity, Diabetes, Treatment Decision Support and more
  • Work-life benefits: PTO and Holidays

Salary.com Estimation for Sales Representative - Dealer Acquisition in Pewaukee, WI
$77,109 to $101,214
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