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Sales Representative - Dealer Acquisition

Generac Power Systems, Inc.
Waukesha, WI Full Time
POSTED ON 4/23/2026
AVAILABLE BEFORE 5/22/2026
We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Job Summary: The Dealer Acquisition's role is to build their own pipeline of potential dealers and installers. Performs outbound cold calls to domestic and International businesses creating interests and opportunity. Fields inbound phone calls from the Dealer Acquisition queue from businesses interested in partnering with Generac. This role maintains and tracks account progress in CRMi-PowerLink and supports the new dealer process between the Dealer Acquisition and Inside Sales Departments.

Essential Duties and Responsibilities:
  • Performs outbound cold calls to domestic and International businesses with the goal of selling those business owners on the idea of partnering with Generac Power Systems for the sale and maintenance of Generac products.
  • Fields inbound phone calls from the Dealer Acquisition queue from business interested in partnering with Generac for sales, maintenance and/or service.
  • Discuss and review contract paperwork with business owners.
  • Develops and compiles lists of prospective customers for use as sales leads based on information from ad inquiries, trade shows, direct mail responses, card deck leads, aged leads, bingos, dealer resellers, business directories, internet websites, and other sources.
  • Builds own pipeline of potential dealers through prospecting for new clients and reactivating dormant accounts.
  • Maintains and tracks account progress in CRMi-PowerLink.
  • Meets daily call volume expectations, ensuring meeting new dealer, revenue and daily call volume goals.
  • Meets customer support goals in terms of quality and service.
  • Supports the new dealer process between Dealer Acquisition and Inside Sales Departments
  • Serves as back-ups to Customer Support Queues (pre-sales and post-sales).
  • Other Duties as assigned


Minimum Qualifications:
  • High School Diploma or GED equivalent required
  • Minimum 1 years of sales experience


Preferred Qualifications:
  • Associate's Degree or equivalent experience
  • Previous experience using SAP or equivalent ERP
  • Cold-calling sales experience


Knowledge, Skills, and Abilities:
  • Demonstrated proficiency with Microsoft Office Suite software
  • Basic keyboarding skills
  • Excellent written and verbal communication skills
  • Excellent interpersonal skills
  • Strong customer service and telephone skills
  • Effective organizational and prioritization skills
  • Basic mathematical skills
  • Ability to work independently and as part of a team
  • Ability to multi-task and be flexible
  • Ability to work in a fast paced environment
  • Ability to be reliable and punctual
  • Possess strong initiative


Benefits:
  • We are an inclusive company that celebrates differences and keeps equity and respect at the forefront.
  • Competitive Benefits: Health, Dental, Vision, & 401k
  • 401 (k) retirement savings plans with company match
  • Medical support programs: Maternity, Diabetes, Treatment Decision Support and more
  • Work-life benefits: PTO and Holidays


Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

Salary.com Estimation for Sales Representative - Dealer Acquisition in Waukesha, WI
$76,077 to $99,859
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