Demo

Power Generation Application Engineer

Generac
Waukesha, WI Full Time
POSTED ON 3/29/2026
AVAILABLE BEFORE 7/17/2026
A career at Generac means stepping into a company that leads technological advances. For more than five decades, Generac has designed and manufactured diesel, natural gas, and bi-fuel generators, but we’ve evolved into so much more. As we continue to grow in both size and technological advances, we consistently push past norms to pave a way towards the future. We are not simply satisfied with what is working now. Instead, we challenge ourselves to revolutionize and optimize the industry while bringing out the best in our people.

The Power Generation Application Engineer is a developmental position, which will be used to train and develop individuals in various aspects of industrial sales roles. Ultimately, this career path will be responsible for sales growth and market expansion for assigned regional territory. While in training, someone in this position will learn how to actively develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth.

Minimum Qualifications

  • Engineering Degree
  • Valid driver’s license

Preferred Qualifications

  • Electrical, Mechanical or Industrial Engineering Degree
  • Willing to travel 75% of the time and relocate outside of WI upon program completion
  • Engineer with one to two years of design experience

Essential Duties

40%

Learn

  • Participate in corporate on boarding classes & LMS courses
  • Complete facility tours and sales department onboarding process
  • Generator 101 course work
  • Complete training on how to develop and implement strategic sales plans focused on growing sales and learning to identify opportunities and threats
  • Learn to develop accurate and detailed metrics to facilitate effective business forecasting and resource allocation, including budgeting
  • Learn to manage and grow P&L

20%

Develop

  • Work with CI team to develop and drive CI process improvements within the sales function
  • Work with Marketing to develop initiatives/merchandising/packaging that drive sales efforts
  • Develop and retain relationships with industrial distributors by offering various levels of support throughout the sales process during six months of training with current Inside Sales Rep team

40%

Execute

  • Provide customer service and technical sales support to distribution and their customers.
  • Coordinate special design options between distribution and engineering.
  • Support Generac’s natural gas market position by helping convert diesel quotes/projects into gas
  • Rotate through Lead Gas, Telecom/GES and EPC structure models
  • Rotate through ATS Vertical, Transfer Switches, SAP, Winchill and Genconnect
  • Negotiate and close contracts
  • Develop broad and deep account relationships
  • Achieve contribution margin targets

Other Duties As Assigned And The Following

  • Special projects as assigned.
  • Participation in sales process training programs.
  • Act as SAP Super User within functional area as assigned.

Knowledge, Skills, & Abilities

  • Strong written and verbal communication skills
  • Excellent presentation and social skills;
  • Excellent negotiation skills;
  • Strong organizational skills;
  • Ability to work independently in an entrepreneurial culture;
  • Ability to analyze financials;
  • Ability to relocate outside of Wisconsin upon program completion

Great Reasons To Work For Generac

  • Competitive Benefits: Health, Dental, Vision, 401k and many more
  • Free onsite gym open Monday through Saturday for Generac employees
  • We offer product loan (for up to 4 days) and discount programs
  • Pride! When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators
  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.
  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
  • We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.

Salary.com Estimation for Power Generation Application Engineer in Waukesha, WI
$73,265 to $91,995
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