What are the responsibilities and job description for the National Account Manager (Lowes) position at Generac?
The National Account Manager (NAM) – Lowe’s is responsible for leading the strategic growth and profitability of the Lowe’s account, one of the company’s most critical national retail partners. This role owns the end-to-end relationship, driving revenue, market share, and brand presence across Lowe’s stores and digital platforms.
The NAM serves as the primary interface with Lowe’s merchants and cross-functional stakeholders, while coordinating internal teams to deliver best-in-class execution across sales, replenishment, merchandising, and marketing.
Job Duties
Account Strategy & Growth
Education
The NAM serves as the primary interface with Lowe’s merchants and cross-functional stakeholders, while coordinating internal teams to deliver best-in-class execution across sales, replenishment, merchandising, and marketing.
Job Duties
Account Strategy & Growth
- Develop and execute a comprehensive account strategy aligned to Lowe’s priorities and category growth plans
- Deliver annual sales, margin, and market share targets
- Identify opportunities for assortment expansion, pricing optimization, and promotional effectiveness
- Lead joint business planning (JBP) with Lowe’s
- Build and maintain strong relationships with merchant, buyers, and cross functional partners.
- Serve as the primary point of contact for Lowe’s at a national level
- Influence decision-making through data, insights, and category expertise
- Partner with Lowe’s to optimize: product assortment and lifecycle management, shelf placement (planograms) and in-store execution, new product introductions and resets
- Leverage POS data and analytics to drive category insights and recommendations
- Develop accurate sales forecasts and demand plans in collaboration with internal and Lowe’s teams
- Monitor and analyze performance vs. forecast, identifying risks and opportunities
- Collaborate internally with: Supply Chain, Demand Planning, Marketing, and finance
- Ensure alignment and execution of account priorities across all functions
- Manage: Pricing strategy and margin performance, RFPs, contracts, and terms of sale, Issue resolution (inventory, service, product concerns)
- Ensure on-time delivery, in-stock performance, and service levels meet Lowe’s expectations
Education
- Bachelor’s degree in Business, Marketing, Supply Chain, or related field
- 5 years of experience in National or key account management
- 5 years of experience in Retail sales (big-box preferred, Lowe’s or Home Depot highly preferred)
- Proven track record managing large national retail accounts
- Experience working directly with merchant teams and retail buyers
- Strong commercial and financial acumen
- Advanced negotiation and influencing skills
- Data-driven decision making (POS, syndicated data, forecasting tools)
- Executive-level communication and presentation skills
- Ability to operate cross-functionally in a fast-paced environment