Dealer Account Manager

The Dealer Account Manager is responsible for managing a geographical territory in the Outdoor Power Equipment (OPE) channel selling Generac and Dr Power products. Responsible for growing Generac’s market share by gaining a share of wallet within existing dealers and generating new revenue through signing new dealers. Manages and grows a portfolio of existing dealers and manages a pipeline of prospective dealer partners through outbound cold calls, both internal and external referrals, and conducting market research to identify the best business opportunities.

Major Responsibilities

• Utilize internal tools and conduct market research to identify market coverage gaps to generate new business opportunities.
• Perform outbound cold calls to promote partnerships for Generac and DR Power products.
• Manage inbound inquiries from the OPE Territory Manager to facilitate potential partnerships.
• Develop and maintain a pipeline of prospective customers from inbound inquiries, market research, lead generation, and outbound call efforts.
• Discuss and review contract paperwork with business owners to finalize dealer agreements.
• Create tactical sales plans with short- and long-term objectives for the assigned territory.
• Collaborate with cross-functional teams to introduce new products and expand market share.
• Serve as the primary contact for customer inquiries and expedite issue resolution.
• Work with clients to develop sales and promotional strategies to drive revenue.
• Provide product knowledge training and webinars to dealer partners.
• Create and present channel-specific programs and promotions to key accounts.
• Manage initiatives to identify new sales opportunities and expand existing accounts.
• Strengthen relationships with accounts to promote sales of existing and new products.
• Execute effective launch plans for newly onboarded dealer accounts.
• Facilitate routine communications between customers and cross-functional teams.
• Maintain and update a list of potential customer targets regularly.
• Stay updated on product offerings and relevant content.
• Oversee and resolve order management issues.
  
  

Education

Minimum Job Requirements

• Bachelor’s degree in business, marketing, finance, or a related field, with at least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.
  
  

Work Experience

• At least 1 year of inside sales or equivalent experience, or 2 years of inside sales experience in lieu of a degree.
  
  

Preferred Work Experience

• 3 - 5 years of sales experience.
  
  

Knowledge / Skills / Abilities

• Strong communication and interpersonal skills.
• Proven experience in sales, account management and business development.
• Ability to analyze market data and identify opportunities.
• Ability to foster relationships and drive business growth.
• Strong negotiation skills and understanding of the complex sales process.
• Analytical ability to interpret key business metrics.
• Ability and willingness to travel into assigned territory
• Previous experience or familiarity in outdoor power equipment industry preferred.
• Excellent written and verbal communication skills for diverse audiences, including management.
• Effective presentation skills.
• Self-motivated and capable of working independently in a field role.
• Ability to identify complex problems, gather data, and draw conclusions.
• Proven track record of implementing process improvements.
• Proficient in Microsoft Office Suite.
• Experience with SAP or equivalent ERP systems.
  
  

Generac is committed to fair and equitable compensation practices. The salary range for this role based in South Burlington, VT or Remote is $52,000 - $65,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.