What are the responsibilities and job description for the Marketing Advertising Specialist position at Gencor Industries, Inc.?
Marketing & Advertising Specialist
Leading manufacturer of road building machinery seeks pro for advertising and
promotions to include print, electronic, video and tradeshows. Responsible for
production and media planning for brand/image and product advertising.
Minimum 2 years’ experience with advertising campaigns and major trade shows or
sponsored events for a manufacturing company.
Knowledge of media planning and media buying desirable.
Duties and Responsibilities:
Work with management to develop and prioritize a calendar of trade shows,
seminars or other events that showcase products and expertise. Establish
creative strategies and implement plans to maximize visibility at these events
in a cost-effective way.
Contribute to and create brand and identity campaigns and policies, support
implementation of advertising campaigns, and identify advertising and event
opportunities to raise company brand visibility.
Requirements
· Experience with advertising programs.
· Minimum 2 years experience with major trade shows or sponsored events.
· Experience with media planning and media buying for print, broadcast and web channels.
· Demonstrated experience developing highly creative concepts and campaigns to build brand or product awareness. Relevant graphic design experience or educational degree highly desirable.
· Exceptional project management skills, including demonstrated ability to effectively define and execute creative projects.
· Excellent writing and editing skills, including ability to write, edit and proofread draft copy for accuracy, consistency and appropriateness of format and style.
· Working proficiency in MS office suite, Adobe Photoshop, and Adobe InDesign
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift