What are the responsibilities and job description for the Influencer Marketing Manager position at Gen3 Marketing?
Gen3 Marketing is the most seasoned and largest affiliate marketing agency globally. Headquartered in Blue Bell, Pennsylvania, with a strong presence across the USA, Canada, and Europe, the company boasts a team of over 200 professionals spanning six continents. Our reputation as the most awarded performance marketing agency speaks to our industry-leading results. From premium content to deals and loyalty, we build and maintain full-funnel programs that drive consistent customer acquisition and revenue growth. We leverage 18 years of relationship management expertise and data-driven capabilities to transform businesses.
Join our team as an Influencer Marketing Manager and take the lead on building and managing impactful influencer programs that drive brand awareness and sales. In this role, you’ll recruit high-performing creators, negotiate partnership terms, oversee campaign execution, and track performance to deliver measurable results. We’re looking for candidates with 3 years of experience in influencer marketing, strong relationship management skills, and a strategic mindset. If you're passionate about creator-led growth and know how to turn partnerships into performance, we want to hear from you.
LOCATION:
Canada and US locations will be considered except for the following US States: Washington, California, Nevada, Massachusetts, New Jersey, New York, Colorado Connecticut, Maryland, and Rhode Island.
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Join our team as an Influencer Marketing Manager and take the lead on building and managing impactful influencer programs that drive brand awareness and sales. In this role, you’ll recruit high-performing creators, negotiate partnership terms, oversee campaign execution, and track performance to deliver measurable results. We’re looking for candidates with 3 years of experience in influencer marketing, strong relationship management skills, and a strategic mindset. If you're passionate about creator-led growth and know how to turn partnerships into performance, we want to hear from you.
LOCATION:
Canada and US locations will be considered except for the following US States: Washington, California, Nevada, Massachusetts, New Jersey, New York, Colorado Connecticut, Maryland, and Rhode Island.
- Reports to: Director, Influencer Services
- Develop and execute influencer partnership strategies to support both B2C and B2B brand awareness, engagement, and lead generation goals
- Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives
- Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies
- Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns
- Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers
- Monitor campaign performance and optimize strategies using data-driven insights
- Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints
- Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs
- Stay on top of influencer marketing trends, platform changes, and emerging industry voices
- Experience: 3 years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns; agency or multi-client experience preferred
- Analytical Skills: Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
- Strong Communicator: Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
- Results-Driven: Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales—especially in B2B settings
- Problem Solver: Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction
- Preferred Skills: Familiarity with B2B influencer tactics, thought leadership amplification, LinkedIn creator partnerships, and cross-functional collaboration with sales and content teams
- Hybrid work. Remote work options are available outside of head office locations
- Flexible work hours
- Summer Fridays
- Insurance coverage with cost incentives
- Paid parental leave benefits
- Advancement opportunities
- Ongoing training and development opportunities
- Opportunities to travel
- 401K contribution matching plan after 6 months
- Company sponsored events
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