Manager, Affiliate and Influencer Marketing

About Us

At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allow homeowners 55 to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals, we provide the financial flexibility they need to move forward with confidence.

Finance of America is guided by five values: We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for owning and growing the affiliate lead acquisition channel while building a brand-new influencer marketing stream from the ground up. Manages relationships and performance with key affiliate partners such as premier paid-search-affiliated publishers, negotiates terms, tracks performance, optimizes ROI, and ideates creative strategies to scale volume. Also manages the launch, pilot, and scale of the influencer program that complements paid media and broader acquisition efforts. Collaborates with paid media managers, analytics/BI, web/dev, creative services, compliance, and marketing operations to ensure integrated performance across channels and proactively identifies opportunities, tests new models, and pushes the affiliate and influencer channels forward as strategic growth levers.

Key Responsibilities and Expectations

• Manages day-to-day relationships and performance of affiliate partners, including top-tier publishers, networks, and lead sources.
• Negotiates commission structures, partner terms, and incentives that align with business and performance goals.
• Develops channel roadmaps for affiliates and influencers, including seasonal opportunities, new partnerships, and testing strategies.
• Monitors lead quality, conversion performance, pacing, and ROI from affiliate sources; optimize based on data and partner trends.
• Works closely with analytics, product, and web dev teams to ensure accurate tracking, attribution, and performance reporting.
• Leads the strategy, implementation, and scaling of a new influencer marketing program across micro- and macro-influencers.
• Sources, vets, negotiates, and manages influencer relationships to align with audience targeting, messaging goals, and acquisition objectives.
• Coordinates influencer campaigns with creative and paid teams to ensure brand alignment, funnel integration, and regulatory compliance.
• Collaborates cross-functionally with other channel managers to ensure affiliate and influencer strategies are integrated with broader marketing plans.
• Stays ahead of industry trends, tools, and innovations in affiliate and influencer marketing to inform strategy and maintain a competitive edge.
• Builds and delivers reporting dashboards, performance updates, and actionable insights to internal stakeholders.
• Proposes experiments and performance tests (e.g., new payout models, incentive tests, content partnerships) and iterates on successes.
• Performs other duties as assigned.

Reports To

• Director, Digital Marketing

Direct Reports

• Affiliate Account Manager

Qualifications - Experience/Skills/Competencies

• Minimum 5 years of experience in affiliate marketing, partnerships, or influencer marketing roles, and a minimum 3 years of experience in supervising a team.
• Demonstrated success managing affiliate programs, optimizing acquisition through third-party lead partnerships, and launching new marketing channels.
• Strong negotiation, contract, and relationship management skills.
• Hands-on experience with performance tracking, lead quality analytics, attribution models, and fraud monitoring tools.
• Excel proficiency, including pivot tables, v-lookups, and data analysis for channel optimization.
• Comfortable partnering with web development, analytics, and creative teams to align on performance goals and data needs.
• Excellent cross-functional communication and project management skills.
• Experience in financial services, mortgage, or other regulated industries preferred.

Qualifications - Education - Required

• Bachelor's Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing, Business, Communications, or a related field.

Compensation

The base salary range for this position is ($104,600 - $120,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for the job opportunity is 12/22/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Salary : $104,600 - $120,000