What are the responsibilities and job description for the Principal Product Manager position at Gen Digital?
Who Are We?
We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. We are looking for a Principal Product Manager – Login & Profile Experience to join our team. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.
This role is part of the Accounts and Entitlements team, which sits within our broader Shared Services organization. That means the services you’ll help shape are foundational and used across multiple product teams and business areas. You’ll be at the center of everything—gaining unique exposure to how different parts of the organization operate, aligning with diverse stakeholders, and developing a rich, overarching understanding of our business. It’s a role that offers both broad context and deep impact.
How we work:
Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build strong relationships. At the same time, it provides the flexibility needed to focus and perform at your best.
In this role, you will collaborate closely with product, UX, engineering, support, business stakeholders, and user research and testing teams to shape critical user experiences such as login, sign-up, and profile management—ensuring these journeys are seamless, intuitive, and secure across our ecosystem.
You will be responsible for both the strategic direction and the tactical execution of the roadmap, driving initiatives that enhance service quality and support our key performance indicators. Additionally, you will help define how success is measured and foster a culture of continuous improvement through data, research, and cross-functional alignment.
Role Overview/Team:
- Lead the product strategy and roadmap for login, sign-up, subscription access and sharing, and profile management across Gen’s ecosystem. Join the Accou
- nts and Entitlements team, which provides core services used across multiple Gen products.
- Work on shared components that power licensing, subscription management, e-commerce integrations, partner support, and more.
- Collaborate with a wide range of teams to deliver secure, scalable, and consistent user experiences.
- Operate in a highly visible, cross-functional role with broad organizational impact.
Mission and Goals:
- Deliver seamless and secure account access and profile experiences for millions of users.
- Define and drive a unified product vision aligned with business goals and user needs.
- Enable scalable platform capabilities that reduce duplication and improve consistency.
- Align teams around shared KPIs and success metrics for account-related experiences.
- Continuously identify opportunities to improve performance, usability, and customer satisfaction.
Objectives:
- Design intuitive, scalable and personalized login and account experiences that work seamlessly across Gen products, minimizing the need for custom implementations.
- Translate user, technical, and business requirements into cohesive, platform-wide experiences.
- Collaborate across UX, engineering, support, and business teams to ensure cohesive delivery.
- Use data and user insights to improve usability, conversion, and customer satisfaction.
- Shape and own KPIs for login and account experiences and drive continuous improvement.
Competencies:
- Strong product thinker with a deep focus on user experience and its impact on customer trust, activation, retention, and overall satisfaction.
- Skilled in product discovery, user research collaboration, and data-informed decision making.
- Ability to lead cross-functional teams and influence without direct authority.
- Strong communication and documentation skills, including visual modeling and roadmapping.
- Focus on scalability, reusability, and long-term business and customer value.
Preferred Qualifications:
- 5 years in product management, ideally focused on the account experience—including authentication, security, access to services, and profile management.
- Proven experience designing and delivering scalable platform solutions that support subscription access and user account management across multiple products.
- Comfortable working with APIs, backend services, and data systems.
- Experience in global, matrixed organizations with cross-functional stakeholders.
#LI-AS1
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants.
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.To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
