Director of Sales and Marketing

We are seeking an accomplished and highly driven Director of Sales & Marketing to lead the commercial strategy for a 150-room, AAA Four Diamond luxury independent hotel in the heart of downtown Boston. This is a high-impact Executive Committee opportunity for a sophisticated sales leader who understands the luxury hospitality landscape, thrives in a competitive market, and knows how to translate relationships, strategy, and market intelligence into measurable revenue growth.

The Director of Sales & Marketing will take an active, hands-on approach to driving new business, expanding key accounts, strengthening the hotel’s presence throughout Boston and beyond, and further positioning the property within the luxury market. We are looking for a leader who is equally comfortable developing strategy and being out in the market—building relationships, uncovering opportunities, creating demand, and ensuring the hotel remains top of mind with its most important clients and partners.

Reporting directly to the General Manager and serving as a key member of the Hotel Executive Committee, this individual will have a meaningful voice in the overall direction, performance, and continued success of the property. This is an exceptional opportunity for a proven hotel sales and marketing professional to make a significant impact at one of downtown Boston’s distinctive independent luxury hotels.

Responsibilities

• To drive revenues within all revenue streams via in-depth knowledge of the Hotel’s financial goals to improve occupancy, ADR, and RevPAR; this involves direct selling via telephone, email, social platforms, personal appointments, and site tours, along with guiding a team of sales professionals to do the same.
• Determine selling rates for business transient accounts and groups in different segments with adjustments for high/low season, weekday/weekend, and need dates. Administer the same, adjusting based on economic and market conditions and the unexpected.
• Exceed customer expectations with exceptional knowledge and genuine service.
• Develop and maintain exceptional internal and external client relationships. Function as a collaborator to promote a positive atmosphere for all associates while keeping the highest standards in place.
• Have current knowledge of the Hotel’s rates, discounts, and promotions, food & beverage offerings and specials, and monitor accuracy of all marketing platforms for the Hotel, including the website, Facebook, LinkedIn, Cvent, and other platforms, etc.
• Understand the overall competitive market, competitor strengths and weaknesses, economic trends and market demand generators, local supply, and demand.
• Function as property lead catcher and business review evaluator.
• Teach, guide, coach, and counsel the sales team in all competencies of their roles, including conducting quarterly reviews, annual reviews, sales meetings, and one-on-ones.
• Complete monthly Forecasts for group rooms and banquet & catering revenues.
• Create the annual Sales Marketing Plan; execute with the team via monthly action plans.
• Create the annual Group Budget and participate in updates to the multi-year pro forma.
• Attend and conduct meetings which include sales meetings, staff meetings, BEO meetings, credit meetings, forecast reviews, P& L meetings, budget meetings, marketing meetings, etc.
• Oversee reporting, including month-end reporting and other weekly/monthly/annual reports, including Travelers Production Report.
• Participate in biweekly revenue management calls, providing insights and demonstration of market knowledge, noting unique events and demand dates/periods for hurdle control.
• Participate in sales calls, industry events and trade shows, as necessary.
• Oversee printed and digital collateral updates, including banquet menu updates as needed.
• Oversee all marketing initiatives.

Qualifications

• 5( ) years of Director of Sales & Marketing experience in an upscale hotel environment; preference given to Marriott full service and above
• Associate or bachelor’s degree in business, Marketing, Management, or Finance is preferred.
• Thorough understanding of revenue management principles and standard practices
• Knowledge of principles and methods for showing, promoting, and selling hotel rooms
• Working knowledge of various sales methods and familiarity with revenue accounting
• Ability to use integrated technologies: phone, computer, tablet, and other electronic systems and platforms.
• Strong organizational ability and effective communication skills
• Must always project a professional image through both appearance and demeanor.
• Must maintain an elevated level of confidentiality and integrity.
• Must be an initiative-taker, able to work productively and enthusiastically, with minimal supervision.
• Must be a motivational leader, able to direct, teach, coach, and counsel a team of sales professionals and support staff.
• Must demonstrate strong customer service skills and maintain a respectful ability to relate to people of diverse backgrounds/perspectives as a property representative.
• Ability to show and promote flexibility in response to change and adapt to and accommodate new methods or procedures.

Benefits

• Strong base salary 25% bonus potential.
• Medical, dental, vision, and company-paid life insurance.
• Vacation, PTO, and holidays.
• Phone allowance.
• Free Dry Cleaning.
• 401(k) plan with company match.
• STD, LTD, life, and critical illness.
• Educational assistance, hotel discounts, and travel assistance.
• Free Parking and/or T Pass.