What are the responsibilities and job description for the Graphic Designer position at Gaylor Electric?
SCOPE OF WORK
The Graphic Designer leads the creative design efforts for the company, ensuring all visual content aligns with the brand's identity and strategic goals. This role involves collaborating with various departments to produce high-quality designs for both digital and print media, managing projects from concept to completion, and mentoring Marketing Coordinators on design.
The Senior Graphic Designer supports team leadership and guides design strategy, ensuring brand consistency while delivering innovative, high-impact marketing campaigns.
POSITION REQUIREMENTS
The Graphic Designer leads the creative design efforts for the company, ensuring all visual content aligns with the brand's identity and strategic goals. This role involves collaborating with various departments to produce high-quality designs for both digital and print media, managing projects from concept to completion, and mentoring Marketing Coordinators on design.
The Senior Graphic Designer supports team leadership and guides design strategy, ensuring brand consistency while delivering innovative, high-impact marketing campaigns.
POSITION REQUIREMENTS
- Uses Gaylor Values as tools to carry out all job responsibilities
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Microsoft Office, with the ability to quickly adapt to new software, including Gaylor’s internal systems
- Detail-oriented with a keen eye for aesthetics
- Extensive knowledge of typography, color theory, and layout design
- Adaptable to changing priorities and fast-paced environments
- Ability to manage multiple projects and meet deadlines
- Creative thinking and problem-solving abilities
- Self-motivated and able to work independently
- Excellent communication and interpersonal skills
- Collaborative team player with a proven ability to work effectively across cross-functional teams, including executive leadership and C-suite stakeholders
- Provides strategic leadership across design and branding initiatives, ensuring alignment with company vision
- Provides innovative design solutions and support for various projects
- Develops engaging visual content for social media, websites, and other digital platforms
- Designs and writes copy for company and customer newsletters
- Creates visual aids and presentations for company meetings and events
- Designs impactful pitch presentations for internal and external stakeholders
- Leads creative development and design for national advertising and marketing campaigns, ensuring brand consistency and alignment
- Designs branded materials across digital platforms, websites, communications, and client-facing touchpoints supporting corporate branding initiatives
- Leads end-to-end event branding and design, stage visuals, motion graphics, and all signage and promos, ensuring a cohesive and visually compelling experience that aligns with the company’s brand identity and strategic goals
- Captures and edits high-quality photographs for various marketing and communication purposes
- Oversees design projects from conception to completion, ensuring timely delivery
- Provides guidance and mentorship to Marketing Coordinators in regard to design, fostering a collaborative and creative work environment
- Stays updated on industry trends to inform design strategies
- Collaborates with clients to understand goals and deliver design solutions, aligning vision and expectations
- Ensures all designs meet the highest performing standards of quality and accuracy
- Leads concept design and implementation for facility branding across all markets, ensuring a consistent and impactful physical brand presence
- May require working in all elements (heat, cold, rain, snow, etc.) depending on job location and/or time of year
- Must be able to utilize construction site sanitary facilities (port-o-lets)
- Must have required hand tools at all times while at work site (waist tool belts can weigh up to 30 lbs.)
- Must be able to work scheduled hours as well as overtime, as required, on short notice
- Must be able to work in noisy environments
- Must be able to remain calm in times of heightened emotional situations
- Must work well with others as a member of a team to complete tasks
- Must be able to wear personnel protective equipment (i.e., hard hat, safety glasses, gloves, high visibility vest, safety harness, etc.) when required
- Ability to bend, stoop, squat, crawl, climb, kneel, balance, push, pull, and reach overhead
- Repetitive use of arms, hands, and fingers
- Possess good vision/hearing (normal or corrected)
- Ability to make transition from designated employee parking areas to construction areas and be able to gain access to all levels of building/structure, even if only means of access is by OSHA approved site construction ladder or stairs still under construction but deemed safe for use
- Ability to work while constantly moving on one's feet
- Ability to reach and stretch to position equipment and fixtures while maintaining balance
- Ability to work while sitting or standing for long periods
- Must be able to lift up to 20 pounds at times
- High school diploma or equivalency
- Five or more years in graphic design, with a strong portfolio showcasing a variety of design projects
- Web design and HTML/CSS experience, preferred