What are the responsibilities and job description for the VP, Marketing position at Gateway Fiber Operating Llc?
Job Title: VP, Marketing
Location: O’Fallon, MO
Start Date: Immediate
Job Summary
Gateway Fiber is seeking a highly strategic and execution-focused leader to serve as Vice President, Marketing. This role will create go-to-market strategies, align closely with Sales, Product, Network Operations, and Customer Experience, and help scale the company into a leading regional or national telecommunications provider.
Key Responsibilities
Strategy, Leadership & Integration
Strategy, Leadership & Integration
- Define and execute a results-driven marketing strategy aligned with PE-backed growth, margin, and expansion objectives.
- Serve as a strategic advisor to executive leadership on market positioning, customer trends, and growth opportunities across fiber, broadband, wireless, and managed services.
- Build, lead, and scale a high-performing, metrics-driven marketing organization.
- Own the marketing budget, forecasting, and performance with a focus on ROI, CAC, and payback.
Brand, Marketing and Demand
- Own and scale a differentiated brand strategy and positioning across Residential/FTTH, MDU, Commercial, and Enterprise segments, establishing the company as a leader in residential and commercial services.
- Execute integrated communications across all customer touchpoints, including external communications, PR, and thought leadership tied to network expansion, fiber builds, and service reliability.
- Drive customer acquisition through integrated digital, performance, field, partner, grassroots, and direct marketing programs.
- Lead digital and performance marketing initiatives, including e-commerce, search, display, social media, marketing automation, ABM, and attribution to clearly connect marketing activity to pipeline, revenue, churn, and LTV.
Product & Go-to-Market Marketing
- Lead go-to-market execution for new market launches, network expansions, pricing and packaging changes, and product introductions.
- Partner with Product, Network, and Sales teams to translate technical capabilities into clear, differentiated customer value propositions.
- Own competitive intelligence, win/loss insights, and sales enablement materials.
Customer Lifecycle & Insights
- Drive lifecycle marketing strategies focused on onboarding, retention, upsell, cross-sell, and churn reduction.
- Leverage customer insights, NPS, and market intelligence to guide prioritization, investment decisions, and market expansion.
- Ensure strong cross-functional alignment from product development through customer acquisition and customer experience.
Leadership & Team Development
- Build, lead, and inspire a high-performing marketing organization with clear development plans and accountability.
- Assess team capabilities and organizational structure to address talent gaps and improve execution.
- Partner cross-functionally with Product, Sales, and Operations to ensure alignment with business objectives and go-to-market strategies.
Required
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 10 years of progressive marketing experience, with at least 5 years in senior leadership roles.
- Direct experience in telecommunications, fiber, broadband, wireless, or managed services industries.
- Proven success driving growth in competitive, infrastructure-based markets.
- Strong financial and analytical acumen, with experience managing CAC, LTV, ROI, and marketing efficiency metrics.
Preferred
- MBA or advanced degree.
- Experience in a private equity–backed, high-growth, or post-merger integration environment.
- Experience supporting both B2C (residential broadband/wireless) and B2B (enterprise, managed services, government) models.