Senior Director of Marketing

Position Overview

The Senior Director of Marketing is responsible for leading the entire marketing organization - owning brand, strategy, partnerships, and execution across all channels. This role defines how the brand shows up in the world and ensures that every marketing initiative is aligned, intentional, and driving long-term brand equity and commercial success.

Reporting directly to the CEO and working closely with the Creative Director, this leader will oversee Brand Marketing, Creative Services, and Marketing Operations while serving as the central point of integration between marketing and all other departments.

This is a highly strategic and hands-on leadership role that requires a balance of vision, operational discipline, and cross-functional alignment.

Key Responsibilities

Marketing Leadership & Organizational Ownership

• Lead and oversee the entire marketing division, including:
• Director of Brand
• Creative Services Manager
• Marketing Coordinator
• Build, mentor, and manage a high-performing marketing team
• Establish clear roles, responsibilities, and accountability across the organization
• Foster a culture of creativity, collaboration, and executional excellence

Brand Strategy

• Own the overall brand narrative and ensure consistency across all touchpoints
• Oversee the development and execution of the brand playbook, voice, and content pillars
• Ensure all storytelling—from product to campaigns to wholesale communications—is cohesive and culturally relevant
• Partner with the Creative Director to align vision, creative output, and brand expression

Marketing Strategy & Campaign Leadership

• Define and lead seasonal marketing strategies and campaign priorities across all channels
• Ensure alignment between brand storytelling, product launches, and commercial objectives
• Oversee campaign development from concept through execution, ensuring quality and consistency
• Drive a balanced approach between long-term brand building and short-term performance

Partnerships & Cultural Collaboration

• Oversee strategic partnerships and collaborations that elevate brand relevance and reach
• Guide the identification and engagement of influential creators and collaborators
• Support the development of collaborative projects ranging from content creation to product (lifestyle goods, accessories, eyewear)
• Ensure all partnerships align with brand values and contribute to long-term equity

Public Relations & Influencer Oversight

• Lead PR strategy across editorial and celebrity channels
• Manage and direct external PR agencies to ensure alignment with brand positioning and campaign priorities
• Oversee influencer and seeding strategies in partnership with the Director of Brand
• Ensure consistent messaging and storytelling across all earned media

Social Media & Content Ecosystem

• Oversee the brand’s social media strategy and execution
• Ensure content output across all platforms aligns with brand voice and storytelling priorities
• Guide content creation efforts across internal teams and external creators
• Monitor performance and evolve strategy to increase engagement, reach, and brand affinity

Cross-Functional Integration

• Serve as the primary link between marketing and all other departments, including:
• Design
• Development
• Sales (Retail & Wholesale)
• Finance
• Logistics / Operations
• Ensure marketing strategies are aligned with product, inventory, and business priorities
• Support sales channels with clear, compelling storytelling and marketing tools
• Communicate market feedback and insights back to leadership and creative teams

Operational Alignment & Execution Oversight

• Partner closely with Marketing Operations to ensure:
• Campaign readiness and execution timelines
• Alignment across channels and teams
• Efficient use of resources and budgets
• Ensure marketing initiatives are delivered on time, on brand, and at a high level of quality
• Maintain visibility into performance and continuously refine strategies based on results

Budget Management & Marketing Calendar

• Own and manage the overall marketing budget in partnership with Finance/Accounting
• Allocate resources across channels, campaigns, partnerships, and initiatives with a focus on efficiency and ROI
• Track spend, forecast needs, and ensure disciplined financial management across the marketing organization
• Own and maintain the master marketing calendar across all channels and initiatives
• Ensure alignment of timing across product launches, campaigns, PR, social, retail, and wholesale
• Drive cross-functional visibility and accountability around key dates, milestones, and deliverables

Core Objective

To lead and unify the marketing organization - building a powerful, consistent brand voice while driving strategic growth, cultural relevance, and operational excellence across every channel and customer touchpoint.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Ability to lift up to 15 pounds as needed.
• Must be able to navigate all areas of the organization's facilities.

Garrett Leight California Optical provides equal employment opportunities and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. The statements above are intended to describe the general nature of the work and should not be construed as an exhaustive list of responsibilities, duties, and skills required to perform the role successfully.

Location: Downtown Los Angeles, CA

Employment Type: Full-Time, Hybrid (3 days in office)

Pay Range: The expected base pay range for this role is $130,000-$135,000 annually. Actual compensation may vary based on experience, skills, and qualifications.