Senior Director - Marketing Operations

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

The Senior Director, Marketing Operations owns the end-to-end operating system for Global Marketing & Communications. This role establishes the structure, discipline, and orchestration required to move from a service-based model to an integrated, strategic model powered by concurrent collaboration.

Acting as the system owner across all marketing and communications work, this leader designs and enforces how initiatives are initiated, prioritized, sequenced, resourced, and delivered across teams. The role ensures that campaigns and strategic initiatives are co-designed upfront, executed with speed and clarity, and delivered with predictable quality at scale.

This is not a coordination role—it is a system authority role responsible for eliminating fragmentation, enforcing standards, and enabling global scale, including future AI-enabled workflows.

• Own the Marketing Operating System (intake → orchestration → delivery)
• Enable concurrent collaboration across Marketing, Communications, Property Marketing, and Platforms
• Establish and enforce global workflow, prioritization, and delivery standards
• Provide full visibility into capacity, timelines, and execution performance
• Drive operational discipline required for scale, efficiency, and AI enablement

Intake & Prioritization System

• Establish and manage a single global intake system (no side-channel requests)
• Define and enforce briefing standards and quality control
• Own prioritization process and governance (in partnership with Performance & Enterprise Enablement)
• Enable transparent trade-offs and decision-making across competing priorities

Workflow Architecture

• Design and implement standardized workflow stages (intake → strategy → production → delivery)
• Eliminate sequential handoffs and replace with concurrent collaboration
• Define roles, approvals, and handoffs across teams
• Continuously optimize workflows for speed, quality, and scalability

Traffic & Resource Management

• Provide real-time visibility into capacity and workload across global teams
• Allocate resources across:
• Global Capability Engine
• In-house agency
• External vendors
• Identify bottlenecks and rebalance resources proactively

Governance & Operating Cadence (Team Management)

• Own operational components of leadership cadence (QBR logistics, tracking, follow-through)
• Establish and enforce decision tracking, accountability, and milestone discipline
• Support leadership forums with structured agendas, documentation, and execution follow-through

System Integration & Enablement

• Partner with:
• Performance & Enterprise Enablement (prioritization logic, KPIs)
• Platforms & Shared Services (systems, PMO, execution engine)
• Ensure workflows are integrated with technology platforms and data systems
• Lay the foundation for AI-enabled and agentic workflows through standardization and instrumentation

Qualifications

Minimum Requirements include:

• Bachelor’s degree in marketing, business or related field from an accredited institution required
• MBA preferred but not required
• 10 years in marketing operations, program management, agency operations, or similar roles
• Experience building and scaling workflow, intake, and prioritization systems
• Strong understanding of campaign lifecycle management and cross-functional coordination
• Experience working in global, matrixed organizations
• Familiarity with marketing technology, workflow tools, and AI/automation trends
• Strong executive communication and narrative development skills
• Ability to coordinate across complex, matrixed global environments
• Demonstrated ability to influence without authority
• High discretion, sound judgment, and comfort operating in ambiguity
• Results-oriented: Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions.
• Flexible: Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities.
• Change agent: Actively drives transformation and improvement, advocating for innovation and continuous development within the firm.
• Strategy-led: Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals.
• Adaptable: Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities.
• Fiscally Responsible: Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth.
• Building Alliances: Forms mutually beneficial relationships with other individuals or groups.
• Personal Learning: Actively seeks to expand one’s knowledge base and learn from experiences.
• Compensation: NYC: $207,000 - $300,000 Bonus; Houston & London - based on experience/to be discussed

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

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