Social Media Manager

Job Req ID: 106859

Job Type: Full-time

Work Category: Modesto/NY - Hybrid Telecommute OR Dallas -Onsite

Application Close Date: 05/01/2026

Sponsorship: Not Available

Compensation: $113,400 - $170,200

Gallo Privacy Policy

We are GALLO

We’re a family-owned company with a 90 year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130 brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

A Taste of What You'll Do

We’re looking for a strategic, curious leader to shape Gallo’s social platform strategy and drive culturally relevant, scalable, consumer-first content across channels. You’ll lead a team of social and content specialists, maintain deep platform expertise, and partner with Brand, Creative, Media, PR, Legal, MarTech, and Consumer Engagement to ensure cohesive execution. Your day-to-day includes building organic content ecosystems, guiding creator partnerships, advising on social SEO and discoverability, and translating trends into testable experiments and innovation opportunities.

You’ll own governance and operating standards—social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships—while setting community management expectations for on-brand, timely audience engagement. You’ll monitor sentiment and emerging conversations, coach specialists on integrated brand strategies, and maintain a forward-looking view on platform shifts, alpha/beta opportunities, and AI-enabled content and listening tools. Using cultural insights, benchmarking, and performance data, you’ll drive continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence.

If you bring thoughtful leadership, platform fluency, and a bias for experimentation, you’ll thrive here. We value collaboration, diverse perspectives, and inclusive decision-making—applicants of all backgrounds are encouraged to apply.

What You'll Need

• Bachelor’s degree plus 6 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of social media marketing, content marketing, content strategy and/or digital marketing experience reflecting increasing levels of responsibility.
• Successfully supervised and developed employees.
• Demonstrated ability to delegate and provide direction to others on the team.
• Ability to anticipate potential problems and effectively solution problems.
• Ability to de-escalate and remain professional during conflict.
• Exceptional oral, verbal, written, and interpersonal communication skills.
• Experience using social media platforms and knowledge of tools and community management.
• Strong analytical skills to make data-driven decisions.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
  
  

How You'll Stand Out

• Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility.
• Experience with social media in an alcohol beverage or CPG company.
• Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practice.
• Familiarity with web, search, and zero-click trends and how social intersects with SEO.
• Strong understanding of creator ecosystems and experience engaging or managing creators.
• Ability to evaluate content for quality, cultural relevance, and brand alignment.
• Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).
  
  

Our Benefits & Perks

To view the full job description, please click here.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
  
  

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act