What are the responsibilities and job description for the Communications & Media Strategy Manager position at Gallatin County?
This position, located in the County Administrator’s Office, is responsible for developing, directing, and managing Gallatin County’s comprehensive communications, public information, and media relations strategy. The Communications & Media Strategy Manager ensures consistent, transparent, and timely messaging that strengthens public trust, increases awareness of County programs and initiatives, and enhances engagement with residents and stakeholders. Key responsibilities include designing and executing multi-channel communication strategies, managing media relations and crisis communications, coordinating internal communications, and managing digital, print, video, and social communications efforts. The position reports directly to the County Administrator and works directly with elected officials, department heads, and community partners.
This position does not currently supervise other personnel but serves as the County’s lead authority on communications and media strategy.
A. COMMUNICATIONS LEADERSHIP AND STRATEGY
- Develop, implement, and evaluate a comprehensive communications and media strategy that aligns with County priorities and enhances visibility and public understanding.
- Serve as the County’s primary media contact and manages appropriate representation of the County in interviews, press conferences, and public forums as needed.
- Proactively identify emerging issues, trends, and opportunities to position the County’s leadership and programs positively in local, regional, and state media.
- Build and maintain strong relationships with members of the media, community organizations, and government communications professionals.
- Develop and oversee crisis communications protocols, including preparation of talking points, internal communication coordination, and public response during emergencies.
- Advise County leadership, elected officials, and department heads on communication policy, best practices, messaging consistency, and media engagement strategies.
- Lead the creation and production of compelling content — including press releases, feature stories, op-eds, speeches, reports, and digital media.
- Manage the County’s social media and digital presence, ensuring accuracy, responsiveness, and engagement with residents through appropriate platforms.
- Plan and manage public information campaigns on major initiatives, policies, and community programs.
- Serve as the on-site media contact for County events, announcements, and emergency operations.
B. INTERNAL COMMUNICATIONS AND COMMUNITY ENGAGEMENT
- Develop and manage internal communication channels, including the County’s employee newsletter, internal updates, and intranet content.
- Facilitate consistent and transparent communication across County departments and with the Board of County Commissioners.
- Support public meetings, community events, and special projects that promote civic participation and engagement.
- Ensure communications are inclusive and accessible to all residents, reflecting Gallatin County’s values of transparency, service, and accountability.
C. ADMINISTRATIVE AND COLLABORATIVE RESPONSIBILITIES
- Maintain open and effective communication among County leadership, staff, and stakeholders.
- Manage relevant data collection and analyze data on communication effectiveness and media coverage to guide continuous improvement.
- Manage special projects, media events, and public outreach efforts as directed by the County Administrator.
- Attend meetings, training, and continuing education related to government communications and media relations.
- In the event of a declared emergency, assist in emergency communications and community information efforts during response and recovery phases.
This position requires a deep understanding of modern communications, media relations, and public engagement strategies. The incumbent must demonstrate strong editorial judgment, digital media proficiency, and the ability to communicate complex information clearly and effectively.
Knowledge of:
- Strategic communications planning and implementation
- Media and public relations best practices
- Crisis and emergency communications
- Government operations, transparency laws, and public information standards
- Digital and social media platforms, analytics, and engagement strategies
Skill in:
- Managing multiple priorities under tight deadlines
- Writing, editing, and storytelling across multiple formats and audiences
- Building and maintaining relationships with the media and public
- Utilize data driven measurements to manage communication impact and effectiveness
- Exercising sound judgment, discretion, and professionalism
Ability to:
- Develop and execute comprehensive communications plans
- Work independently while collaborating effectively with leadership and departments
- Represent the County with integrity and professionalism in public and media settings
- Manage sensitive and confidential information appropriately
Equivalent to a bachelor’s degree in communications, journalism, public relations, marketing, political science, or a related field, plus at least three to five years of experience in strategic communications, media relations, or public information. Prior government or public-sector experience is strongly preferred.
As a condition of hire, the final candidate will be required to successfully pass a criminal history check and background investigation.
For application consideration, the following documents are required to be submitted when you apply online:
- Cover Letter
- Resume
- Three (3) work references
Gallatin County is an equal opportunity employer. All applicants will be considered for employment on the basis of merit and qualifications without regard to race, color, religion, creed, political ideas, sex, sexual orientation, gender identity, age, marital status, national origin, or physical or mental disability.
Salary : $92,747 - $106,538