What are the responsibilities and job description for the Field Marketing Manager position at GAINS?
About GAINS
GAINS is redefining supply chain planning for inventory-intensive industries. Our composable, decision-centric platform integrates strategic design and operational planning, enabling organizations to optimize performance, adapt to disruption, and deliver measurable outcomes quickly. By aligning decisions across every level of the supply chain, GAINS empowers customers to balance cost, risk, and service while continuously improving.
The Opportunity
We’re looking for a hands-on, highly organized Field Marketing Manager who thrives on building experiences that elevate brand visibility, generate pipeline, and strengthen partner relationships. This role will own the planning and execution of trade shows, events, and partner co-marketing initiatives—ensuring our presence in the field is aligned, scalable, and impactful.
This is an exciting opportunity for a marketer who wants to shape how we show up in the supply chain community while working closely with both internal teams and external partners.
Key Responsibilities
Trade Show & Event Execution (Primary Focus)
GAINS is redefining supply chain planning for inventory-intensive industries. Our composable, decision-centric platform integrates strategic design and operational planning, enabling organizations to optimize performance, adapt to disruption, and deliver measurable outcomes quickly. By aligning decisions across every level of the supply chain, GAINS empowers customers to balance cost, risk, and service while continuously improving.
The Opportunity
We’re looking for a hands-on, highly organized Field Marketing Manager who thrives on building experiences that elevate brand visibility, generate pipeline, and strengthen partner relationships. This role will own the planning and execution of trade shows, events, and partner co-marketing initiatives—ensuring our presence in the field is aligned, scalable, and impactful.
This is an exciting opportunity for a marketer who wants to shape how we show up in the supply chain community while working closely with both internal teams and external partners.
Key Responsibilities
Trade Show & Event Execution (Primary Focus)
- Own end-to-end planning and execution of trade shows, conferences, and regional events.
- Manage booth strategy, design, logistics, swag, and onsite support.
- Ensure consistent brand presence and high-quality experiences across all events.
- Partner with sales to define goals, staffing, messaging, and pre- and post-show outreach.
- Track event ROI, lead quality, and follow-up metrics to assess performance.
- Work closely with strategic partners to plan and execute joint trade shows, co-sponsored events, webinars, and field activations.
- Develop co-marketing assets, including joint messaging, landing pages, email campaigns, and social promotions.
- Coordinate booth-sharing opportunities, speaker sessions, and joint demos at industry events.
- Manage partner calendars and ensure alignment with mutual goals and GTM plans.
- Act as a day-to-day marketing liaison with key partners in the supply chain ecosystem.
- Collaborate with partner managers and alliances teams to identify new opportunities for joint activities.
- Support partner enablement by ensuring partners have the latest messaging, collateral, and campaign materials.
- Help streamline processes for shared events and co-marketing initiatives.
- Partner with sales, product marketing, and partnerships/alliances teams to ensure event messaging aligns with our broader GTM strategy.
- Coordinate lead-management workflows with RevOps.
- Support regional field activities and customer-facing events as needed.
- 4–7 years of experience in field marketing, event marketing, partner marketing, or demand generation.
- Experience in B2B SaaS; supply chain, logistics, or manufacturing industry experience is a strong plus.
- Proven track record managing trade shows from planning through onsite execution.
- Experience running co-marketing programs with partners or channel/alliances teams.
- High level of organization, attention to detail, and ability to manage multiple events/projects simultaneously.
- Strong communication and relationship-building skills—comfortable working directly with partners, vendors, and internal stakeholders.
- Ability to travel 25–40%, including attending trade shows and partner events.
- Be part of a team solving real-world supply chain problems with modern technology and a composable, decision-oriented approach.
- Help shape how the market views a new category of planning that delivers outcomes—not just dashboards or data.
- Join a collaborative, fast-paced team that values innovation, impact, and customer success.