Graphic Designer, Brand & Marketing

Summary

Gaia is seeking a talented Graphic Designer to join our in-house Creative Studio. This role is ideal for a strong visual designer and conceptual thinker who can turn ideas, stories, and content into compelling creative that connects with audiences. You will spend most of your time designing paid social advertising, creating artwork for Gaia’s original titles, and adapting existing show art across platforms and formats. You will collaborate with designers, writers, marketers, producers, and other creative partners to bring ideas to life while maintaining a high and consistent standard for the Gaia brand. We are looking for someone who combines creative thinking with dependable execution. You are a collaborative, organized designer who communicates clearly, welcomes feedback, solves problems thoughtfully, and can manage multiple priorities in a fast-moving environment. This is a full-time, on-site position based at Gaia’s campus in Louisville, Colorado. This is not a remote role. At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. Must be able to work on campus in Louisville, CO. US citizenship or an existing work visa is required Gaia subscribers strongly preferred Non-smoker

Responsibilities

• Design high-performing paid social assets that balance strong creative ideas, brand storytelling, and campaign objectives.
• Develop original show and series key art using design, illustration, photography, compositing, and AI image generation tools.
• Adapt and version existing key art and campaign creative across platforms, placements, languages, and formats.
• Use AI tools thoughtfully throughout the creative process, including concept exploration, image generation, and creative iteration.
• Art-direct, evaluate, refine, and composite AI-generated imagery to produce polished, production-ready artwork that meets Gaia’s creative and brand standards.
• Partner with creative leadership, copywriters, marketers, producers, editors, and fellow designers to develop and refine ideas.
• Maintain Gaia’s visual identity across member touchpoints while identifying opportunities to evolve and elevate the work.
• Present ideas clearly, respond constructively to feedback, and contribute thoughtful perspectives during creative reviews.
• Maintain clear, timely communication through email, Slack, and meetings during working hours, helping projects move forward and flagging questions or potential delays early.
• Deliver high-quality assets on schedule, with accurate file naming, export specifications, version control, and organized source files.
• Maintain and archive final creative assets within Gaia’s Air digital asset management system.
• Provide additional design and production support as needed, including image sourcing and occasional light motion work.
  
  

What You’ll Bring

• A strong portfolio demonstrating excellent design fundamentals, conceptual thinking, visual storytelling, and polished digital campaign work.
• Bachelor’s degree in graphic design or a related discipline, or equivalent professional experience.
• 3 to 5 years of professional graphic design experience, preferably within entertainment, streaming, media, advertising, wellness, or another consumer-focused environment.
• Advanced proficiency in Adobe Photoshop and Illustrator, with working knowledge of InDesign.
• Proficiency with Google Workspace, particularly Google Slides and Google Docs, and confidence collaborating and presenting through Google Meet.
• Strong typography, layout, photo compositing, retouching, and image-making skills.
• Practical experience incorporating generative AI into a professional creative workflow, from ideation and prompting through refinement and final production.
• The judgment to critically evaluate AI-generated content and determine when AI is, or is not, the right creative solution.
• Experience designing paid social creative for platforms such as Meta, Instagram, YouTube, and TikTok.
• An understanding of creative testing and the ability to use performance insights to improve future work.
• Strong communication, collaboration, prioritization, and problem-solving skills.
• The ability to manage multiple projects and deadlines, adapt quickly as priorities shift, and deliver high-quality work at the pace of the business.
• A positive, thoughtful and empathetic approach to feedback, creative disagreements, and cross-functional collaboration. We are all trying to make the work better.
• A dependable, organized working style, including disciplined file preparation and asset management.
• Authorization to work in the United States.
  
  

Qualifications

• Creating Original artwork for entertainment, editorial, or streaming content.
• Illustration skills.
• After Effects or light motion design.
• UI/UX or landing page design.
• Figma for collaborative design, digital layouts, and scalable design systems.
• Fluency in Spanish, French, or German.
• Familiarity with Gaia’s content, audience, and mission.
• Gaia offers a competitive benefits package that includes health insurance, retirement plans, and paid time off. About Gaia Gaia is a global streaming platform dedicated to empowering the evolution of consciousness. From our campus in Louisville, Colorado, we create and share original series, films, documentaries, and practices exploring transformation, alternative health, yoga, ancient wisdom, metaphysics, and the nature of our shared reality. Our content reaches a global community of curious people seeking ideas and perspectives that are often overlooked by mainstream media. We are looking for team members who connect with that mission and want their creative work to inform, inspire, and contribute to something meaningful. We encourage candidates to explore Gaia’s programming before applying. If our mission and subject matter genuinely resonate with you, we would love to see your work.