Outside Sales – Rosetta Dealer Development (NH / MA)

COMPANY OVERVIEW

Gagne & Son Concrete is a family-owned business dedicated to manufacturing and selling high-quality concrete blocks, pavers, retaining walls, natural stone, and granite since 1945. With seven strategically located facilities across Maine, we pride ourselves on delivering exceptional customer service and industry-leading product knowledge rooted in over 600 years of combined employee experience.

POSITION SUMMARY

The Outside Sales Representative is responsible for growing sales of Rosetta hardscape products through our network of independent dealers and distribution partners. The primary territory is New Hampshire and Massachusetts, with the expectation that it will expand to include Connecticut, Rhode Island, and Vermont as the dealer network grows. Working hand-in-hand with dealer staff, this role builds demand among landscape and hardscape contractors, designers, and specifiers, and pulls that business through our dealer locations. Maine accounts will continue to be served by our store teams and existing sales staff.

ROLE AND RESPONSIBILITIES

Dealer Partnerships

• Dealer Account Management: Serve as the primary point of contact for assigned Rosetta dealers. Develop an annual business plan with each dealer covering sales goals, product mix, stocking, displays, and promotional activity, and review progress with dealer management on a regular basis.
• Dealer Development and Recruitment: Identify gaps in dealer coverage and under-performing markets; evaluate, recruit, and onboard new dealer partners where needed to strengthen the Rosetta network.
• Dealer Staff Training: Train dealer counter, yard, and outside sales staff on Rosetta products, features, applications, pricing, and installation basics so they can confidently recommend and sell the line. Provide refresher training as products and programs change.
• Displays and Merchandising: Ensure Rosetta displays, sample boards, literature, and signage at each dealer location are current, well maintained, and prominently placed. Recommend and coordinate new or updated display installations.
• Inventory and Stocking Programs: Recommend appropriate stocking levels by dealer, monitor sell-through, and promote early-order and seasonal programs. Coordinate with internal teams on orders, lead times, and product availability.
• Pricing and Quoting Support: Support dealers with project quotes and competitive bid situations within established pricing guidelines and bring job-specific pricing requests to management for approval.

Contractor Pull-Through and Specification

• Sales Development: Identify and pursue new contractor business in each dealer’s market through cold calling, job site and office visits, networking, and referrals, directing purchases through local Rosetta dealers.
• Joint Sales Calls: Make regular ride-alongs and joint calls with dealer sales staff to introduce Rosetta to their contractor customers and help convert new accounts.
• Client Relationship Management: Build and maintain strong relationships with contractors, architects, landscape designers, dealers, and other key stakeholders.
• Specification Selling: Call on landscape architects, designers, builders, developers, and municipalities to get Rosetta products specified on residential and commercial projects. Track specified projects through bid and award to ensure product is purchased through a Rosetta dealer.
• Project and Installation Support: Assist contractors with product selection, quantity takeoffs, and project planning. Visit job sites to support first-time Rosetta installers, answer installation questions, and coordinate with technical and quality staff on any product concerns or claims.
• Lead Management: Qualify leads from contractors, homeowners, designers, and marketing campaigns, route them to the appropriate dealer, and follow up to make sure they are converted.
• Sales Presentations: Conduct product demonstrations, presentations, and lunch-and-learns to showcase the benefits and applications of our products.
• Events and Promotions: Plan and participate in dealer open houses, contractor nights, installation demonstrations, and regional landscape, home, and trade shows. Promote contractor incentive, rebate, or preferred-installer programs as available.

Territory and Business Management

• Territory Planning: Develop and manage a territory plan and call schedule that prioritizes high-potential dealers and contractors and maintains a consistent visit cadence across NH and MA.
• Sales Targets: Achieve or exceed sales targets, providing regular updates to the sales team on sales performance.
• Forecasting: Provide monthly and seasonal sales forecasts by dealer and product to support production planning and inventory management.
• Reporting: Maintain accurate records of sales activities, customer interactions, and pipeline management in the company Bistrack-CRM, and provide regular reports on dealer sell-through, new contractor accounts, and specified projects.
• Market Analysis: Monitor industry trends, competitor activities, pricing, and customer feedback to inform sales strategies and improve product offerings.
• Product Knowledge: Maintain a comprehensive understanding of the Rosetta product line, along with our related hardscape, masonry, and concrete solutions, to effectively address client needs and provide tailored recommendations.
• Issue Resolution: Act as the liaison between dealers, contractors, and internal teams (customer service, logistics, production, and credit) to resolve order, delivery, quality, or billing issues promptly.
• Marketing Support: Work with Marketing on dealer promotions, co-op advertising, and local campaigns, and supply completed project photos, testimonials, and case studies for use in marketing materials.
• Collaboration: Work closely with Marketing, the Maine store teams, and other sales staff to coordinate account coverage, share best practices, and ensure a seamless customer experience from inquiry to post-sale support.
• Dealer Expansion: Help evaluate dealer opportunities in Southern New England and explore cross-selling of other Gagne manufactured products over time.
• Safety and Compliance: Follow company policies and safety practices when visiting job sites, dealer yards, and production facilities.

DESIRED SKILLS

• Proven experience in sales, preferably in referenced markets with knowledge of building materials.
• Experience with quoting or bidding jobs using industry software.
• Account management or planning and estimating experience a plus.
• Strong communication and interpersonal skills.
• Self-motivated with the ability to work independently.
• Knowledge of construction processes and materials.
• Goal-oriented and results-driven mindset.
• Valid driver's license and insurable.
• Experience selling through dealer or two-step distribution channels (landscape supply, masonry, or building materials) strongly preferred.
• Familiarity with segmental retaining wall and paver systems and their installation; CMHA (formerly ICPI/NCMA) installer certification a plus.
• Established relationships with dealers and landscape or hardscape contractors in New Hampshire and Massachusetts a strong plus.
• Ability to plan and deliver product training to groups of dealer staff and contractors.
• Proficiency with Microsoft Office (Outlook, Excel, PowerPoint).
• Strong organizational and time-management skills, with the ability to manage a large, multi-state territory.
• Willingness to travel throughout New England, including occasional overnight stays and some evening or weekend events such as home shows and open houses.
• Ability to lift and carry product samples (up to 50 lbs.) and walk job sites in varied weather conditions.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Do you have experience with quoting or bidding jobs using industry software?
• How many years of experience in sales, preferably in referenced markets with knowledge of building materials. Do you have?

Work Location: In person

Salary : $60,000 - $150,000