What are the responsibilities and job description for the MarTech Chief Architect position at GAC Solutions Inc.?
We are seeking an experienced Martech Architect with 10 years of experience, including 3 years leading Digital Marketing initiatives in BFSI or similar industries. The role involves driving end-to-end Martech architecture and delivery across Adobe Experience Cloud and CDP platforms, aligned with business goals and compliant data practices.
Key Responsibilities
- Define and lead Martech architecture across Adobe Experience Cloud components including AEM, Marketo, Target, Analytics, and CDP.
- Design integration patterns, personalization strategies, marketing automation, and measurement frameworks.
- Collaborate with business and marketing stakeholders to translate use cases into scalable technical solutions and roadmaps.
- Guide implementation teams and establish standards for quality, security, governance, and performance.
- Support presales activities, solution POVs, and promote Martech best practices across stakeholders.
Required Skills & Qualifications
- 10 years of experience in Martech, Digital Marketing, or related domains.
- Strong expertise in Adobe stack: AEM, Marketo, Adobe Target, Adobe Analytics, and AEP/CDP.
- Deep understanding of digital channels, customer segmentation, attribution, and marketing measurement.
- Experience with API integrations, cloud technologies, and enterprise governance/compliance practices.
- Proven leadership experience managing cross-functional teams and large-scale Martech implementations.
- Strong communication, stakeholder management, and mentoring skills.
Nice to Have
- Experience in BFSI domain with exposure to consent management, PII handling, and marketing data operations.
- Familiarity with Salesforce Marketing Cloud, GA4, or AI-driven personalization platforms.