Social Media Manager

Location: Washington County, PA – IN OFFICE ROLE, NOT HYBRID OR REMOTE

Do you have a knack for spotting social trends ahead of the curve? Are you constantly brainstorming new content ideas and pondering ways to boost engagement on various social platforms like TikTok, Instagram, or LinkedIn?

Our client is in search of a Social Media Manager who can act as a strategist, storyteller, content creator, and trend aficionado all in one. This role offers a prominent opportunity to take charge of an existing social media presence and elevate it to new levels of creativity, engagement, and memorability.

For someone who thrives in the fast-paced world of social media and craves the freedom to introduce fresh concepts, this position is ideal. You will play a pivotal role in shaping the organization’s voice, personality, and social presence, while crafting content that captivates audiences and encourages active participation.

While strategic thinking is essential, this role is far from mundane spreadsheet work. You will collaborate on inventive ideas, coordinate content creation, engage with influencers and partners, explore emerging platforms, and innovate storytelling techniques.

Key Responsibilities

• Develop and lead a comprehensive organic social media strategy aimed at boosting awareness, engagement, and audience growth across multiple platforms.

• Establish and maintain a consistent, authentic, and engaging brand voice across all social channels.

• Create tailored strategies for each platform, ensuring unique and effective approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube, and upcoming platforms.

• Lead the planning and execution of social-first campaigns, timely content, and engaging posts that stand out amidst the social media clutter.

• Foster community engagement rather than focusing solely on follower count, by implementing strategies that promote conversations, interactions, and sustainable audience growth.

• Stay abreast of trends, platform updates, emerging technologies, and evolving audience behaviors, translating insights into innovative content concepts.

• Identify and cultivate relationships with influencers and brand advocates, negotiating partnerships and developing authentic influencer campaigns that yield results.

• Collaborate with external agencies, vendors, and internal teams to ideate concepts, coordinate content production, and bring creative ideas to life on social platforms.

• Assist in planning content shoots and identifying opportunities for behind-the-scenes content, storytelling, and engaging social moments.

• Manage the content calendar to ensure organized, timely social activity while capitalizing on spontaneous, engaging opportunities.

• Analyze engagement data, track performance, and identify trends to provide insights and recommendations for enhancing content quality.

• Monitor social channels to facilitate timely and thoughtful responses during situations that require attention.

• Provide leadership, coaching, and mentorship to a Social Media Coordinator while fostering a culture of innovation and idea sharing.

Qualifications

We are seeking a candidate who understands that effective social media management marries strategy, creativity, and intuition, sometimes necessitating flexibility beyond the content calendar.

The ideal candidate will possess:

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.

• At least 5 years of professional experience in social media, preferably managing multiple channels for a reputable organization or agency.

• Proficiency in Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging social platforms.

• Experience with social media management tools like Sprout Social or similar platforms for publishing and analytics.

• A solid grasp of social analytics, algorithms, audience development, and performance optimization.

• Experience collaborating with influencers, creators, and developing strategic social partnerships.

• Exceptional writing skills adaptable to different platforms and target audiences.

• A creative mindset paired with strong organizational skills to juggle multiple projects, deadlines, and priorities.

• Attention to detail without losing sight of the broader creative vision.

• The confidence to propose new ideas and the curiosity to explore experimentation.

Why Choose This Role?

Social media should be enjoyable.

This role empowers you to spearhead a highly visible social media presence where your ideas can truly make an impact. You will have the opportunity to experiment, collaborate, create, and shape the future of social media, rather than simply following a rigid content calendar.

If you have a passion for storytelling, an understanding of what captivates audiences, and a constant stream of innovative content ideas, this position could be an exciting next step in your career.