What are the responsibilities and job description for the Growth Marketing Manager position at Gable?
We’re hiring our first growth marketing manager to own strategy and execution across core inbound channels. This is a hands-on role for someone who enjoys building, testing, measuring, and iterating - not managing agencies.
You’ll be responsible for driving qualified inbound demand and improving conversion across the full funnel, working closely with Product, Sales, and RevOps.
You’ll be responsible for driving qualified inbound demand and improving conversion across the full funnel, working closely with Product, Sales, and RevOps.
- SEO: Build and execute SEO strategy across content, on-page, and basic technical SEO
- SEM: Own paid search end-to-end (keyword research, campaign setup, ad copy, landing pages, optimization)
- Paid Social: Run and optimize LinkedIn campaigns (demand gen, retargeting, ABM-style tests)
- Organic Social: Build and test a consistent organic LinkedIn presence (company founder-led content)
- CRO: Optimize inbound journeys from ad/search → landing page → demo
- Experimentation: Test and scale new inbound channels (G2, Reddit, LinkedIn & FB groups)
- Analytics: Track performance from first touch to qualified pipeline; build dashboards and insights
- Funnel Ownership: Partner with Sales and RevOps to improve lead quality, routing, and activation