GRAPHIC DESIGNER, WEB & EMAIL SPECIALIZATION

GRAPHIC DESIGNER, WEB & EMAIL SPECIALIZATION   

THIS IS NOT A PURE GRAPHIC DESIGN ROLE – KNOWLEDGE IN WEB, EMAIL, AND OTHER HANDS-ON-KEYBOARD DIGITAL (AND PRINT AS NEEDED) IS REQUIRED (SEE BELOW). ONLY APPLICATIONS WITH A PORTFOLIO INCLUDED WILL BE CONSIDERED. 

THIS IS NOT A REMOTE ROLE – YOU MUST BE WILLING TO COMMUTE TO THE BALTIMORE, MARYLAND AREA. 

Reporting Relationship: Graphic Designer, Web & Email reports directly to the Head of Digital Strategy.  

Summary:  

Full Sail Media’s Graphic Designer, Web & Email is responsible for supporting design needs for the Digital Strategy Team’s client roster, Full Sail Media’s internal marketing / business development, and Production House deliverables. They will execute design, including social graphics, paid ad creative, web mockups, email layouts, decks, reports, logos, proposals, and other needed deliverables. They will also support implementation, including website updates, landing page deployments, lead gen forms, email sends, and more. They will be client-facing, and fully embedded among the Digital Strategy Team. They will also pitch in across other firmwide responsibilities.

The Graphic Designer, Web & Email is: 

• A digital evangelist, passionate about all things graphic design, web, social, and paid media – you should love what you do.
• An Adobe Creative Suite savant, fully versed in all things Photoshop, Illustrator and InDesign.
• A web and email expert, knowledgeable in HTML, CSS, and anything else needed to turn a concept into a wireframe, wireframe into a mockup, and a mockup into a live site, webpage, or email send.
• An organic and paid creative connoisseur, able to convert a client’s brand identity, message, and call to action into eye-catching graphics and ads quickly.
• A content management system and digital platform savant, ready to jump in and work in Wordpress, Elementor, Canva, Zoho, and other popular platforms. 
• A Jack or Jane of All Trades, unwilling to completely pigeonhole yourself into one specialty or focus and happy to help anywhere needed. 
• Detail-oriented and organized, capable of navigating multiple clients and projects simultaneously with ease (and without being micromanaged).
• A digital enthusiast, obsessed with staying up-to-date on the latest digital trends.  

DAY-TO-DAY ACTIVITIES: 

• Execute designs of social graphics and ad creative across multiple accounts.
• Convert creative briefs and copy outlines into web mockups and email blasts, supporting their execution when needed.
• Support hands-on-keyboard tasks that require a keen eye for layout and quality, including updating web pages, QA’ing emails, and deploying lead gen forms.
• Develop decks, templates, reports, and other client-facing deliverables to support the Digital Strategy Team.
• Design marketing assets for full-service clients to support the Production House (i.e., the print side of Full Sail Media) on an as-needed basis. These may include signage, print layouts, and promotional products.
• Participate on client calls to provide project updates and other account-relevant contributions.
• Build and maintain vendor relationships when needed.
• Contribute to other deliverables and firm responsibilities, including business development, process improvement, and project management.
• Support and integrate with traditional and programmatic digital advertising campaigns, social media management, and search engine optimizations. (You should always be challenging our creative strategy across accounts, and pushing to make it better.) 

2 - 5 years of experience required. Agency experience is strongly preferred. This is not a remote role – please be willing to commute to the Baltimore, Maryland area. Knowledge in light video production will be highly valued. Must include a portfolio to be considered.