What are the responsibilities and job description for the Digital Marketing & Social Media Coordinator - Friend & Company Fine Jewelers position at Friend and Company?
About the Role
Friend & Company Fine Jewelers is seeking a creative, organized, and detail-oriented Digital Marketing & Social Media Coordinator to lead our digital presence across website, social media, and marketing channels. This role is perfect for someone who enjoys blending creativity with strategy while creating engaging content, managing digital communications, and strengthening our brand.
You'll combine creativity, storytelling, and marketing strategy to showcase our jewelry collections, manage our online presence, and build meaningful connections with current and future clients.
What You'll Do
Website & Digital Content
- Maintain and update website content, including featured jewelry collections, product photography, landing pages, banners, seasonal promotions, forms, and other digital content.
- Coordinate with photographers and team members to add new jewelry collections while ensuring all website content remains accurate, current, visually appealing, and aligned with brand standards.
- Partner with website developers, technology vendors, and outside agencies to resolve website issues, implement improvements, and support SEO and website optimization.
Social Media & Marketing
- Manage and grow Friend & Company's presence across Instagram, Facebook, TikTok, and other digital platforms.
- Develop and maintain a content calendar featuring jewelry collections, educational content, promotions, community involvement, holidays, and seasonal campaigns.
- Create engaging content and coordinate social media campaigns, giveaways, promotions, special events, digital advertising, print advertising, and marketing materials.
- Monitor and respond professionally to comments, messages, and customer inquiries while collaborating with outside marketing partners as needed.
Customer Engagement & Brand Management
- Manage customer communication through Podium, website chat, text messaging, Google Messages, Facebook Messenger, and other digital communication platforms.
- Monitor and respond to online reviews while supporting customer review initiatives, reputation management, and CRM activities using Edge and Podium.
- Support ownership with store events, sponsorships, seasonal promotions, special projects, and initiatives that enhance customer engagement, brand awareness, and the overall digital experience.
Qualifications
- 4 years of experience in digital marketing, social media management, website administration, or a related field.
- High school diploma required. An associate's or bachelor's degree in marketing, communications, business, advertising, graphic design, or a related field is preferred. Relevant professional experience may be considered in lieu of a college degree.
- Experience managing business social media accounts across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other emerging social media channels.
- Experience maintaining website content, managing digital assets, and implementing SEO best practices.
- Proficiency with Canva, Adobe Creative Suite, or similar design software preferred.
- Excellent writing, communication, organizational, and project management skills with exceptional attention to detail.
- Experience collaborating with photographers, website developers, marketing agencies, and internal teams.
- Experience with Podium, Edge, CRM platforms, or similar customer communication tools is a plus.
- Photography, videography, or basic photo editing experience is highly desirable.
- Luxury retail, jewelry, fashion, or another premium consumer brand experience is preferred.
Compensation & Benefits
- $50,000–$68,000 annually, based on experience and expertise.
- Health insurance with 50% employer paid coverage for employees, with no waiting period
- 100% employer paid dental and vision coverage with no waiting period
- 401(k) with 4% company match after 12 months of employment
- Paid time off sick leave
Pay: $50,000.00 - $68,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
Salary : $50,000 - $68,000