Shopify Operations & Merchandising Specialist

Shopify Operations & Merchandising Specialist

Employment: Full Time

Location: Hybrid (3 Days/Week in Concord, MA)

Team: Ecommerce

Salary Range: $70K - $90K

About FreshCut Paper

At FreshCut Paper, we’re on a mission to bring more beauty, joy, and sustainability into the world, one pop-up bouquet at a time. Our life-sized, mailable floral sculptures are designed to wow, made to last, and crafted with the planet in mind. With a carbon footprint 1/300th that of traditional flowers and nearly 5 million trees planted through our 1% for the Planet partnership, we’re proving that meaningful moments can also be mindful ones.

As a fast-growing, design-driven startup, we’re building a brand that sits at the intersection of art, emotion, and ecommerce. Our team thrives on creativity, collaboration, and a shared commitment to delivering unforgettable customer experiences. We’re scrappy, strategic, and always thinking about what’s next.

The Role

Reporting to the Sr. Manager of Ecommerce, the Shopify Operations and Merchandising Specialist will be responsible for managing and optimizing the FreshCut Paper Shopify store, ensuring it delivers a seamless, beautiful, and high-performing shopping experience.

This role blends digital product management, site operations, site merchandising, and conversion optimization. You’ll work closely with marketing, creative, product design, and development partners to maintain and improve the site, launch new products, and continually test and refine how customers engage with our brand online.

How to Apply

Send an email to Emily Tarvin at Emily.Tarvin@freshcutpaper.com that includes your resume and answers to the following questions:

- Describe a time you identified and resolved a Shopify site issue (e.g., a checkout error, UX gap, app conflict, or performance drop). What steps did you take to diagnose the problem, how did you collaborate with developers or partners, and what was the impact on customer experience or revenue?

- Tell us about an experiment or optimization you ran (A/B test, UX improvement, navigation update, promo change, etc.) on an eCommerce site. What data led you to test it, how did you implement and measure it, and what did you learn?

- Walk us through how you would approach refreshing a seasonal collection on our Shopify storefront. How would you decide which products to feature, what content to update, and what data or customer insights you’d use to guide your decisions?

What You’ll Do

Shopify Site Management

• Oversee day-to-day management of our Shopify Plus storefront, ensuring an exceptional customer experience across desktop and mobile.
• Manage and QA site updates, ensuring smooth functionality and visual consistency.
• Partner with developers on technical enhancements and bug fixes.
• Act as the go-to owner for Shopify functionality, third-party integrations, and apps
• Maintain and improve key site features, from checkout flow to bundling and upsell experiences.
• Translate business and customer needs into clear technical requirements and assist in testing/implementation.

Digital Product & Merchandising Operations

• Update content, collections, navigation, and product pages in alignment with marketing campaigns and new product launches.
• Curate product and collection storytelling on-site, blending visual design, seasonality, and brand voice to inspire discovery and conversion.
• Maintain deep expertise in our product catalog and SKUs, ensuring every item is accurately merchandised and beautifully presented.
• Use product insights and site data to refine merchandising strategy and elevate the overall shopping experience.

Performance Optimization & Analytics

• Monitor and report on key site metrics (traffic, conversion rate, AOV, bounce rate, etc.).
• Use data and insights (GA4, Shopify Analytics, Clarity, etc.) to identify and execute improvements.
• Support A/B testing, SEO initiatives, and other CRO activities to increase engagement and sales.

Cross-Functional Collaboration

• Partner with marketing, creative and product design teams to execute campaigns, product launches, and promotions.
• Collaborate with operations to ensure inventory, fulfillment, and product data accuracy.
• Serve as the digital point person in cross-departmental planning for eCommerce initiatives.

Qualifications

• 3-5 years of experience managing a Shopify Plus eCommerce site for a direct to consumer brand with strong understanding of Shopify admin and common app integrations.
• Data-driven mindset with proficiency in GA4, Shopify Analytics, and Excel/Google Sheets.
• Eye for UX and design quality - ensuring brand consistency across pages and devices.
• Proven experience in digital merchandising, curating product collections, organizing SKUs, and optimizing on-site storytelling for engagement and conversion.
• Experience working with cross-functional teams in marketing, creative, or web development.
• Excellent project management and communication skills; able to juggle multiple priorities.
• Bonus: familiarity with front-end basics (HTML/CSS) or experience working with web developers.