What are the responsibilities and job description for the Social Media Content Creator position at FreeRange Concepts?
We’re looking for a creative, reliable, and energetic Social Media & Content Creator to support our team in the Houston market and serve as an extension of the FreeRange Concepts marketing team.
What You’ll Do
This is a hands-on, hourly role supporting FreeRange Concepts’ social presence across its Houston concepts (2–3 brands). You’ll work closely with the Dallas-based marketing team while acting as the go-to person on the ground for content capture, execution, and day-to-day channel management.
Core Responsibilities (2 Brands)
- Own and manage day-to-day activity across two brands’ social accounts, including monitoring DMs and comments and actively engaging with the community
- Plan and build monthly content calendars (2–3 posts per week per brand), including developing shot lists for content shoots across two brands
- Stay on top of trends and identify opportunities that make sense for each brand
- Capture high-quality photo and video content across food, beverage, interiors, guest moments, and behind-the-scenes with a strong creative eye
- Create and edit content that feels native to each platform – Instagram vs. TikTok
- Write captions that match each brand’s voice and tone
- Translate each brand’s personality into content that feels distinct and on-brand, not templated
- Collaborate with marketing team to ensure alignment with broader goals
- Schedule and publish content across Instagram, TikTok, and Facebook
- Track performance and share monthly insights across two brands using analytics tools
Additional Support (Other Brands)
- Support additional concepts with quarterly content capture as needed (events, updates, milestones, etc.)
What We’re Looking For
- 1–2 years of experience managing social media accounts (hospitality, lifestyle, food & beverage, fashion, or retail preferred)
- A strong portfolio that shows both content creation and account ownership
- Confident copywriting skills with a good sense of tone and voice (able to show examples)
- A solid understanding of current social trends and platform best practices
- Availability for monthly on-site content shoots at two Houston locations
- Strong communication skills: you’re open to feedback, quick to adapt, and collaborative
- Highly organized and detail-oriented, with the ability to juggle shifting priorities
- Self-sufficient and reliable in a fast-paced environment (Monday–Friday, with some evening/weekend flexibility as needed)