What are the responsibilities and job description for the Digital Media Specialist position at Franklin County Schools?
The Digital Media Specialist manages and enhances the district’s digital presence through
social media, photography, video production, website management, and multimedia
storytelling. This position promotes district programs, celebrates student and staff
achievements, supports enrollment and engagement efforts, and strengthens
community trust through creative and strategic digital communication aligned with
district priorities and brand standards.
Essential Duties and Responsibilities
Social Media Management
● Plan, create, schedule, and manage content across district social media platforms to
inform, engage, and celebrate the Franklin County Schools community.
● Monitor district social media accounts and assist with timely responses to comments,
messages, and community engagement as directed.
● Monitor social media trends, analytics, and engagement data to support continuous
improvement of district digital communication efforts.
Digital Storytelling & Multimedia Production
● Capture and produce photography, video, graphics, and multimedia content highlighting
student achievement, classroom innovation, district initiatives, school events, and staff
accomplishments.
● Edit and produce digital media content for social media, district websites, newsletters,
presentations, and promotional materials.
● Ensure digital content reflects district priorities, brand standards, and professional
communication practices.
Website Management
● Maintain and update district websites to ensure timely, accurate, accessible, and
engaging information for families, staff, students, and stakeholders.
● Collaborate with schools, webmasters, and departments to support website updates and
digital communication needs.
● Assist in ensuring digital content and district websites meet accessibility and usability
standards.
Marketing & Enrollment Promotion
● Support digital marketing campaigns that promote district programs, highlight school
opportunities, and strengthen enrollment and community awareness efforts.
● Promote district initiatives, recognitions, events, and programs through digital
communication platforms.
Event Coverage & Community Engagement
● Provide photography, video coverage, and digital promotion of district events,
celebrations, recognition programs, athletic events, and community activities.
● Collaborate with schools and departments to identify and highlight programs,
accomplishments, and special events across the district.
Strategic Communications Support
● Assist the Director of Communications with strategic communication initiatives,
multimedia projects, marketing campaigns, branding efforts, and special projects.
● Assist with timely digital communication during emergency situations, urgent matters,
or high-profile district events.
● Support communication efforts that strengthen community engagement, transparency,
and public trust.
● Support consistent visual branding and digital communication practices across district
and school platforms.
● Stay informed about emerging digital media trends, tools, and best practices that
support innovation and continuous improvement in district communications.
Minimum Requirements
Education
● Bachelor’s degree in Digital Media, Communications, Marketing, Media Production, or a
related field required.
Licenses/Certifications
● Valid North Carolina driver’s license required.
Preferred Qualifications
● Experience managing social media accounts for organizations preferred.
● Experience with photography, videography, video editing, graphic design, and
multimedia storytelling preferred.
● Familiarity with social media analytics, digital marketing tools, website management
platforms, and content management systems (CMS) preferred.
● Strong organizational, communication, and time management skills.
● Ability to manage multiple projects, priorities, and deadlines simultaneously.