What are the responsibilities and job description for the Communications Specialist position at Franklin County Schools?
Company Description Franklin County Schools is a public school district of 16 schools serving nearly 8,500 students across the communities of Franklin County, North Carolina. Situated just outside Raleigh in the Research Triangle, the district offers a blend of small-town character and suburban convenience. Since its founding in 1868, Franklin County Schools has grown from community-based schoolhouses to a modern system of consolidated schools. The district has a history of expanding access to education, including desegregation and continuous facility improvements. Recent milestones, such as the construction of Franklinton High School and the Franklin County Early College High School, reflect a strong commitment to student success and innovative learning pathways.
Role Description The Communications Specialist is a full-time, on-site role based in Louisburg, NC, responsible for supporting and enhancing Franklin County Schools’ internal and external communications. This role develops and distributes clear, consistent messaging across channels including district websites, social media, newsletters, and print materials. Daily tasks include drafting and editing press releases, coordinating media inquiries, preparing talking points and presentations, and supporting crisis and issues communications. The Communications Specialist will collaborate with school and district leaders to highlight student and staff achievements, promote key initiatives, and ensure timely, accurate information is shared with families, staff, and the broader community. The role also involves monitoring communication metrics, maintaining brand standards, and contributing to long-term communications planning.
Qualifications
- Strong general communication skills, including the ability to convey complex information clearly to diverse audiences.
- Proficiency in writing and editing, with experience producing accurate, engaging content for digital and print channels.
- Experience creating press releases and working with media outlets to support positive district coverage.
- Knowledge of strategic communications, including planning, messaging, and campaign execution aligned with organizational goals.
- Experience with internal communications, including staff updates, newsletters, and intranet or internal platforms.
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent relevant experience.
- Familiarity with K–12 public education environments and sensitivity to school community needs is highly desirable.
- Proficiency with common digital tools (e.g., content management systems, email marketing platforms, social media, basic graphic or layout tools).
- Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
- Ability to collaborate with diverse stakeholders and maintain professionalism, discretion, and sound judgment.