What are the responsibilities and job description for the Marketing Manager position at Franchise Location?
Additional Information: This hotel is owned and operated by an independent franchisee, Mainsail Lodging. The franchisee is a separate company and a separate employer from Marriott International, Inc. The franchisee solely controls all aspects of the hotel’s employment policies and practices, including hiring, firing, discipline, staffing, compensation, benefits, and all other terms and conditions of employment. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.
Position: Marketing Manager
Location: Fort Myers, FL
Reports to: Director of Sales
Status: Full-time, Exempt
Job Summary
Luminary Hotel & Co. is seeking a dynamic and creative Marketing Manager to lead property-level content creation and on-site marketing support. This role is responsible for crafting engaging organic content, including video, photography, and serving as the on-property source that fuels the corporate marketing team's social media, email, and campaign efforts to drive revenue through room bookings, dining, and events.
A significant part of this role includes leading concert marketing efforts for Caloosa Sound Amphitheater, overseeing the full lifecycle of concerts, from initial event creation and marketing execution to live event coverage and support.
The Marketing Manager will collaborate with the corporate marketing team in Tampa, third-party marketing partners, and on-property teams to ensure brand consistency, guest engagement, and operational excellence in alignment with Marriott Autograph Collection standards under the Mainsail Lodging & Development franchise.
About Luminary Hotel & Co.
Located in the heart of downtown Fort Myers, Luminary Hotel & Co. is more than just a hotel; it's a hub for creativity, connection, and discovery. As a AAA Four Diamond property, we offer exceptional service, stunning waterfront views, and a dynamic atmosphere that celebrates the city's rich history and vibrant culture. From a diverse array of dining outlets to immersive events, Luminary is where stories are made and shared. With the addition of Caloosa Sound Amphitheater, the hotel has become a premier entertainment destination, hosting concerts, live performances, and community events that attract visitors from near and far.
Essential Functions
What You'll Do
•Capture & Supply Content: Produce compelling on-site videos, photography, and copy, and serve as the corporate team's eyes and ears on property. Supply the real-time content, current details, and guest moments that fuel our social media presence, email newsletters, and marketing across all channels.
•Own Event Accuracy: Be the source of truth for event details across both the hotel's dining and venue calendar and the amphitheater's concert lineup. Keep corporate equipped with correct specifics so every communication lands right.
•Drive Marketing & Events: Collaborate with Sales, Events, and Food & Beverage teams to develop an engaging events calendar for both the hotel and amphitheater, implement high-impact marketing strategies, and work with partners to amplify our reach.
•Engage & Elevate: Build relationships with corporate teams, third-party partners, and local influencers, ensuring our brand remains at the forefront while continuously supporting marketing efforts with data-driven insights.
What Makes You a Perfect Fit?
•Creative & Strategic: You have a keen eye for storytelling and design, coupled with a strong understanding of data-driven marketing.
•Digitally Savvy: You’re fluent in social media platforms, email marketing, and design tools like Adobe Creative Suite, WordPress, and Canva.
•Passionate About Hospitality: You thrive in creating unforgettable guest experiences and building strong community connections.
•Self-Starter & Multi-Tasker: You take initiative, manage multiple projects effortlessly, and excel in a fast-paced environment.
•Detail-Driven: You catch the small things. Dates, links, and event specifics are correct before they leave your hands, because you know the rest of the marketing chain depends on them.
Why You’ll Love Working Here
•Be Part of Something Special: Work in an inspiring environment where creativity and innovation are encouraged.
•Make an Impact: Play a key role in shaping the marketing strategy of a premier Autograph Collection hotel.
•Grow Your Career: Take advantage of professional development opportunities within Mainsail Lodging & Development.
•Live the Brand: Enjoy exclusive employee perks.
Performance Expectations
•Drive Revenue: Supply content and event details that power high-impact marketing campaigns that generate room bookings, dining reservations, and event sales.
•Fuel Social Media Performance: Deliver exceptional on-site content that the corporate team can enhance engagement, reach, and brand awareness across digital platforms.
Qualification Standards
Education & Experience:
•Bachelor’s degree in Marketing, Communications, Hospitality, or a related field OR a minimum of two years of hospitality marketing experience.
•Proficiency in Adobe Creative Suite, WordPress, Canva, and Microsoft Office.
•Deep understanding of major social media platforms, content trends, and analytics.
•Exceptional written and verbal communication skills.
•Experience in Food & Beverage marketing is a plus.
•Strong knowledge of the Fort Myers market and ability to develop locally relevant marketing campaigns.
•Photography and photo-editing experience preferred.
Physical & Mental Demands
Physical Requirements:
•Ability to stand for extended periods.
•Clear and effective verbal communication.
•Flexibility to work extended hours as needed.
Mental Requirements:
•Ability to make quick, sound decisions.
•Strong multi-tasking skills with a focus on meeting deadlines.
•Ability to work both independently and collaboratively.
•Strong interpersonal skills for managing relationships across teams and departments.
•High level of confidentiality and discretion.
•Ability to remain calm and effective in high-pressure situations.
•Problem-solving mindset to anticipate and address challenges proactively.
NOTICE: The hotel business functions seven days a week, 24 hours a day. All associates must always realize this fact and be aware that it may be necessary to move associates from their accustomed shift as business demands. In addition, this is a hospitality business and a hospitable service atmosphere must always be projected.
Benefits: Full-time Associate Benefits Medical, Dental, & Vision | HSA & Flexible Spending Account Options | Basic Life & Disability Plan Options | 401K Retirement Plan | Paid Time Off | Holiday Pay | Career Training & Development Opportunities | Tuition Reimbursement | Bereavement Leave | Employee Assistant Program (EAP) | Jury Duty (May vary by state) | Employee Discounts | Employee Referral Bonus | Free meal for all full-service hotel employees. Compensation Commensurate with Experience and Skills
This company is an equal opportunity employer.
frnch1
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today’s traveler a range of unique experiences suited to their individual sense of style and adventure. All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative – in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest. In joining Autograph Collection, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.